Overview

Marketo and Keap (formerly Infusionsoft) serve different business types at different scales. Marketo is enterprise marketing automation. Keap is small business CRM with email and payments. For our take on each, see our Marketo comparison and Keap comparison.

Different Businesses, Different Solutions

Marketo serves enterprise B2B marketing teams with Salesforce, dedicated marketing ops, and $50K+ automation budgets. Keap serves coaches, consultants, and agencies who want CRM, invoicing, appointments, and email in one platform. The overlap is minimal.

Keap's All-in-One Value

Keap's strength is consolidation for small businesses. CRM, email, payments, invoicing, appointment scheduling, and phone — one platform, one bill. For a solo consultant or small agency, this replaces 4-5 separate tools. Marketo does none of these except email and automation.

Marketo's Enterprise Depth

Marketo's value is sophisticated B2B automation — predictive lead scoring, ABM campaigns, multi-touch attribution, Adobe ecosystem integration. These features matter to enterprise marketing teams with the budget and expertise to use them.

The Sequenzy Alternative

For SaaS founders who don't need enterprise automation or service business CRM, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.