TL;DR

Quick answer: For all-in-one CRM, HubSpot (free CRM + $15-800/mo marketing) or ActiveCampaign ($49-149/mo). For service businesses, GoHighLevel or Dubsado. For SaaS email, Sequenzy ($19/mo). For budget email, Brevo or MailerLite. Key question: Do you need the full CRM + payments + scheduling bundle, or just email?

12 Best Keap (Infusionsoft) Alternatives

Our Pick for SaaS Companies

Sequenzy

Focused email marketing for SaaS with AI content generation. If you're a SaaS founder who doesn't need Keap's CRM complexity, Sequenzy delivers email that works at 1/5th the cost.

Sequenzy generates entire email sequences from simple descriptions — onboarding flows, trial conversion campaigns, churn recovery series — and its native Stripe integration automatically imports customer data so you can segment by plan, MRR, and billing status without manual setup. There's no CRM, no invoicing, no appointment scheduling, and no $500 implementation fee. You sign up, connect Stripe, and start sending in minutes. For SaaS founders who ended up evaluating Keap because they needed "automation" but don't actually need the all-in-one service business toolkit, Sequenzy is a dramatically simpler and cheaper path.

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Best for

SaaS teams wanting simple email with AI and Stripe

Pricing

$49/month for 10k subscribers

Pros

5x cheaper than Keap
No implementation fee required
AI generates entire email sequences
Native Stripe integration
Self-serve signup in minutes
Transactional + marketing combined

Cons

No CRM features
No appointment scheduling
No invoicing/payments

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HubSpot

The most popular Keap alternative with free CRM. Full marketing, sales, and service suite that grows with you.

HubSpot's free CRM is genuinely excellent — contact management, deal tracking, email logging, and basic reporting at zero cost — giving teams a way to start without Keap's $249/month minimum or $500 implementation fee. The growth path is clear: add Marketing Starter at $15/month for basic email, or invest in Professional at $800/month for the full automation suite. The key difference from Keap is that HubSpot is built for inbound marketing and scales to enterprise, while Keap is purpose-built for service businesses with invoicing and scheduling. HubSpot doesn't handle payments natively the way Keap does, but its ecosystem of integrations, training resources, and community dwarfs what Keap offers.

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Best for

Growing businesses wanting scalable CRM + marketing

Pricing

Free CRM, Marketing Starter $15/mo, Pro $800/mo

Pros

Free CRM included
Easier to learn than Keap
Excellent inbound marketing
Large ecosystem of integrations
Better reporting than Keap

Cons

Marketing Pro is expensive
Less payment/invoicing focus
No appointment scheduling in free
Annual contracts on Pro+

ActiveCampaign

Marketing automation with built-in CRM. Excellent email automation at a fraction of Keap's price.

ActiveCampaign's visual automation builder is widely regarded as one of the best in the industry — complex branching sequences with conditions, wait steps, CRM actions, and goal tracking that rival what Keap offers through its legacy Campaign Builder. The built-in CRM includes deal pipelines, lead scoring, and sales automation, covering the sales side without needing a separate tool. At $49-149/month depending on plan and contacts, it's significantly cheaper than Keap for teams that primarily need marketing automation with sales tracking. The main gap versus Keap is the service business toolkit: no native payment processing, no invoicing, and no appointment scheduling. But for email automation value, ActiveCampaign is hard to beat.

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Best for

SMB wanting marketing automation without complexity

Pricing

Plus $49/mo, Pro $149/mo, Enterprise custom

Pros

Excellent automation builder
CRM included
Much cheaper than Keap
Great email deliverability
Sales features available

Cons

No payment processing
No appointment scheduling
Less all-in-one than Keap
Can get complex at scale

GoHighLevel

All-in-one platform for agencies and service businesses. Similar all-in-one approach to Keap with white-label options.

GoHighLevel bundles CRM, email marketing, SMS, funnels, website builder, appointment scheduling, and reputation management into a single platform — covering even more ground than Keap. The Unlimited plan at $297/month includes unlimited contacts, sub-accounts, and the ability to white-label the entire platform for your agency's clients. This makes it particularly popular with marketing agencies that want to resell tools under their own brand. The interface can feel overwhelming and the learning curve is steep, but for agencies and service businesses that want Keap's all-in-one philosophy with more features and potentially lower per-contact costs, GoHighLevel is the most direct competitor in the bundled platform space.

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Best for

Agencies and service businesses wanting white-label

Pricing

Starter $97/mo, Unlimited $297/mo, SaaS Mode $497/mo

Pros

All-in-one like Keap
White-label available
Unlimited contacts on Unlimited tier
Funnels and websites included
SMS included

Cons

Learning curve
Overwhelming feature set
Interface can be clunky
Support varies

Dubsado

Business management for creatives and service providers. Similar invoicing and scheduling focus as Keap but simpler.

Dubsado handles the client workflow that freelancers and creative agencies actually care about — proposals, contracts with e-signatures, invoicing with payment processing, scheduling, and client portals — without the marketing automation complexity that makes Keap feel heavy. At $20-40/month with unlimited clients on the Premier plan, it's dramatically cheaper than Keap and often has a lifetime purchase option available. The trade-off is that email marketing and automation are basic compared to Keap — Dubsado sends client communications well but isn't designed for marketing campaigns or lead nurturing sequences. For photographers, designers, consultants, and other service providers who need client management more than marketing automation, Dubsado offers a more focused and affordable solution.

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Best for

Freelancers and creatives wanting client management

Pricing

Starter $20/mo, Premier $40/mo (unlimited clients)

Pros

Much cheaper than Keap
Unlimited clients on Premier
Contracts, invoicing, scheduling
Good for creative businesses
One-time lifetime option available

Cons

Less sophisticated email
No marketing automation
Smaller ecosystem
Limited integrations

Mailchimp

Popular email marketing for small businesses. Much simpler than Keap but covers basic marketing needs.

Mailchimp is the name most small business owners recognize when they think of email marketing — a straightforward platform with drag-and-drop email building, landing pages, a basic website builder, and enough automation for simple welcome sequences and follow-ups. The free tier lets you start with zero commitment, and paid plans beginning at $13/month make it one of the most accessible options for businesses outgrowing manual email. Compared to Keap, Mailchimp lacks CRM, invoicing, payment processing, and appointment scheduling — it's purely a marketing tool. But for small businesses that handle those functions elsewhere and just need reliable email marketing with good templates and broad integrations, Mailchimp's simplicity and familiarity are genuine advantages.

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Best for

Small businesses wanting simple email marketing

Pricing

Free tier, Essentials $13/mo, Standard $20/mo, Premium $350/mo

Pros

Easy to use
Free tier available
Good templates
Website builder included
Wide integrations

Cons

No CRM like Keap
No invoicing/payments
Gets expensive at scale
Limited automation

Brevo

Budget-friendly email marketing with unlimited contacts. Dramatically cheaper than Keap for email-focused needs.

Brevo charges by email volume rather than contacts, so you can maintain your entire customer database without the per-contact cost escalation that makes Keap expensive as you grow. The platform includes a basic CRM with deal tracking, SMS marketing, transactional email, and landing pages — more than just email, though far simpler than Keap's all-in-one approach. At $25/month for 20,000 emails with unlimited contacts, the cost savings versus Keap's $249-399/month are dramatic. The interface feels dated compared to newer tools and automation isn't as sophisticated, but for businesses that primarily need email marketing with some SMS and basic contact management, Brevo offers remarkable value for the price.

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Best for

Budget-conscious teams wanting email + SMS

Pricing

Free 300/day, $25/mo for 20k emails, $65/mo for automation

Pros

Dramatically cheaper than Keap
Unlimited contacts
CRM included
SMS included
Transactional email included

Cons

No invoicing/payments
No appointment scheduling
Basic compared to Keap
Interface is dated

MailerLite

Clean, affordable email marketing for creators and small businesses. Good value for straightforward email needs.

MailerLite stands out for its clean, modern interface that makes email marketing approachable — drag-and-drop email building, a visual automation builder, landing pages, pop-ups, and even a basic website builder. The free tier covers up to 1,000 subscribers with most features included, and the Growing Business plan at $73/month for 10,000 subscribers is a fraction of Keap's cost. MailerLite doesn't try to be a CRM or all-in-one business tool — it focuses on doing email marketing well with enough landing page and automation features to support small businesses. The approval process for new accounts can be slow, but once you're in, it's one of the most user-friendly email platforms available for the price.

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Best for

Creators and small businesses wanting affordable email

Pricing

Free to 1k, $18/mo for 2.5k, $73/mo for 10k

Pros

Clean, modern interface
Affordable pricing
Free tier available
Website/landing page builder
Good automation

Cons

No CRM features
No payment processing
No scheduling
Approval process for new accounts

Constant Contact

Legacy email marketing with SMB focus. Similar small business audience as Keap but email-focused.

Constant Contact has been serving small businesses since 1995, building a reputation for reliability and customer support — including phone support, which many newer platforms don't offer. The platform covers email marketing, basic automation, event management tools, and social media posting, with a template library designed for non-technical users. Pricing starts at $12/month for Lite and scales to $80/month for Premium with advanced features. Compared to Keap, Constant Contact lacks the CRM, invoicing, and scheduling features, but for small businesses and nonprofits that primarily need dependable email marketing with hands-on support, its established track record and event management tools fill a specific niche that Keap doesn't prioritize.

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Best for

Small businesses wanting established email platform

Pricing

Lite $12/mo, Standard $35/mo, Premium $80/mo

Pros

Easy to use
Event management included
Good for nonprofits
Phone support available
Established reputation

Cons

No CRM like Keap
No invoicing/payments
Gets expensive at scale
Less modern interface

#10

Pipedrive

Sales-focused CRM with pipeline management. If you need CRM but not the full Keap bundle, Pipedrive focuses on sales.

Pipedrive is built around the visual sales pipeline — drag deals between stages, set activity reminders, and track the entire sales process with an interface that sales reps actually enjoy using. Starting at $14/user/month for Essential and $49/user/month for Professional, it's significantly cheaper than Keap for small sales teams. The platform integrates well with email tools for marketing, and offers features like web forms, document tracking, and AI-powered sales assistant. The key gap compared to Keap is everything outside sales: no native invoicing, no payment processing, no appointment scheduling, and no marketing automation. But if your main frustration with Keap is that the CRM feels secondary to the marketing tools, Pipedrive puts sales pipeline management front and center.

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Best for

Sales teams wanting pipeline-focused CRM

Pricing

Essential $14/user/mo, Advanced $29/user/mo, Professional $49/user/mo

Pros

Excellent pipeline management
Intuitive interface
Good mobile app
Sales-focused features
Integrates with email tools

Cons

No marketing automation
No invoicing/payments
No scheduling built-in
Per-user pricing adds up

#11

ConvertKit

Email marketing for creators. If you're selling digital products and don't need Keap's complexity, ConvertKit is simpler.

Now rebranded as Kit, ConvertKit is designed specifically for creators — bloggers, podcasters, YouTubers, and course creators — with features like digital product sales, paid newsletter subscriptions, and a sponsor network that connects newsletter writers with advertisers. The visual automation builder handles sequences well, and the tag-based subscriber management is intuitive once you understand the system. With a free plan for up to 10,000 subscribers and paid plans starting at $29/month, it's dramatically more accessible than Keap's pricing. ConvertKit isn't designed for service businesses the way Keap is — no CRM, no invoicing, no scheduling — but for creators who sell digital products and courses, it combines email marketing with commerce features that Keap doesn't offer natively.

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Best for

Creators and digital product sellers

Pricing

Free to 10k, Newsletter $29/mo, Creator $59/mo, Creator Pro $59+/mo

Pros

Built for creators
Commerce features included
Clean interface
Good automation
Sponsor network for newsletters

Cons

Not for service businesses
No CRM features
No scheduling
Limited landing pages

#12

Honeybook

Client management for creative businesses. Similar to Keap's service business focus with proposals, contracts, and invoicing.

Honeybook covers the creative business workflow end-to-end — branded proposals, online contracts with e-signatures, invoicing with payment processing, project tracking, and client communication — in an interface that's noticeably more modern and visually polished than Keap's. At $39/month for Essentials and $79/month for Premium (which unlocks automation), the pricing is significantly more accessible. The platform is particularly popular with photographers, wedding planners, event coordinators, and design studios. The trade-off versus Keap is marketing capabilities: Honeybook's email features are basic client communications rather than marketing automation, and there's no equivalent to Keap's campaign builder or lead capture funnels. For creative professionals who need client management tools more than marketing tools, Honeybook delivers a more modern, affordable experience.

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Best for

Creative professionals wanting client management

Pricing

Starter $19/mo, Essentials $39/mo, Premium $79/mo

Pros

Beautiful interface
Proposals and contracts
Invoicing and payments
Project management
Good for creatives

Cons

Less email automation
Not for SaaS
Limited integrations
Premium needed for automations

Why Consider Alternatives to Keap

Price escalates with contacts

Keap starts at $249/month for 1,500 contacts. At 10,000 contacts, expect $329-399/month plus the required $500 implementation fee. Many businesses find this expensive for what they actually use.

The $500 implementation fee

Keap requires a $500 implementation package with every new subscription. This adds friction and cost before you can even start. Alternatives let you self-serve immediately.

All-in-one isn't always better

Keap bundles CRM, email, payments, invoicing, and scheduling. But if you mainly need one or two features, you're paying for unused complexity. Focused tools often serve better.

You're not a service business

Keap is designed for coaches, consultants, agencies, and service providers. If you're SaaS, e-commerce, or a different model, the features don't match your needs.

What Users Say About Keap (Infusionsoft)

Trustpilot

Canceling their service is extremely hard and they continuously upgrade your package without asking, just billing your card. And they give your information to debt collector agencies if you have any outstanding payments.

Anastasia Diamonds2026-02

Trustpilot

We have been with Keap over 20 years, and they have become non-functional. They are constantly raising prices and lowering service. Tried to speak with my account rep today and she interrupted everything I said! We're quitting their service.

Dawn B2026-01

Trustpilot

KEAP is a deceptive and misleading company. There should be laws that prohibit companies from making it very difficult to quit online subscriptions.

Financial Foreplay2025-10

Trustpilot

Thugs - avoid at all cost. We have been with them for 5 years and wanted to cancel, only to find out we cannot. We have to waste time giving reasons and chasing people we need to speak to before they will allow cancellation.

Jahan Aslam2025-10

Trustpilot

We have been with Keap/Infusionsoft for over 10 years. I discovered recently that they have been overcharging me so I brought it up with customer service. Haven't heard a thing back in weeks. We are strongly considering a move.

Robbie2025-09

Trustpilot

I've used Keap for about 4 years and have run into a pattern of issues. Without any proactive warning, Keap's system auto-opted out around 700 of my 800 subscribers because I hadn't sent a recent newsletter.

Merit Solara Duran2025-08

Feature Comparison

Feature	Keap	Sequenzy	HubSpot Pro	ActiveCampaign Pro	GoHighLevel	Brevo
Price (10k contacts)	$329-399/mo	$19/mo	$800/mo	$149/mo	$97-297/mo	$65/mo
CRM included	Full CRM	Stripe integration	Free CRM	Yes	Yes	Basic
Payment processing	Native	Via Stripe	Via Stripe	No	Yes	No
Appointment scheduling	Yes	No	Add-on	No	Yes	No
Email automation	Yes	Yes	Yes	Yes	Yes	Yes
Implementation fee	$500 required	$0	$0	$0	$0	$0

When to Use Each Platform

Choose Sequenzy if...

You're a SaaS founder/small team
You just need email that works
AI-generated sequences interest you
Stripe is your billing source

Choose Stay with Keap if...

You're a service business (coach, consultant, agency)
You need CRM + payments + scheduling integrated
All-in-one simplifies your operations
You've invested in learning the platform

Choose HubSpot if...

You want free CRM to start
Inbound marketing is your focus
You'll grow into enterprise needs
Reporting and analytics matter

Choose ActiveCampaign if...

You want excellent automation cheaper
CRM features matter but not invoicing
Email deliverability is priority
Sales automation is needed

Choose GoHighLevel if...

You're an agency wanting white-label
Unlimited contacts matters
You need funnels and websites too
All-in-one with lower per-contact cost

Why People Consider Keap Alternatives

Keap (formerly Infusionsoft) is genuinely useful all-in-one software - for service businesses. But the bundled approach comes with trade-offs. With nearly 490 Trustpilot reviews and an overwhelmingly negative sentiment, the most common complaints center on billing practices, difficulty canceling, and unexpected price increases. Long-time customers report feeling trapped by annual contracts, and the mandatory $500 implementation fee adds friction before you can send a single email. Here's what drives people to look elsewhere:

The Price Problem

Keap's pricing adds up quickly:

Subscription: $249-399/month depending on contacts
Implementation: $500 required fee
Additional users: $39/month each
Contact tiers: escalate as you grow

Year-one cost for a small team can exceed $4,500 easily. Many businesses realize they're paying for features they don't use.

The Implementation Fee

Keap requires a $500 implementation package - 15 hours of onboarding. That's friction before you can send a single email. Most alternatives let you self-serve immediately at no additional cost.

The Bundling Problem

CRM + email + payments + invoicing + scheduling sounds great. But if you mainly send emails, you're paying for unused complexity. Focused tools often serve specific needs better.

The Service Business Focus

Keap is designed for coaches, consultants, agencies, and local businesses. If you're SaaS, e-commerce, or a different model, the features assume workflows that don't match your reality.

The Alternatives, Honestly

If you're SaaS and want simple: Sequenzy

Sequenzy is focused email marketing for SaaS at $19/month. AI-generated sequences, Stripe integration, transactional + marketing. If Keap is overkill for your software company, this might be enough.

The trade-off: no CRM, no invoicing, no scheduling. But also 5x cheaper and you can start today.

If you want free CRM to start: HubSpot

HubSpot offers a completely free CRM that's quite capable. Add Marketing Starter ($15/mo) for email, or grow into Marketing Pro ($800/mo) when ready.

The trade-off: Marketing Pro is expensive, and the free tier is limited. But the growth path is clear and the ecosystem is huge.

If you want marketing automation value: ActiveCampaign

ActiveCampaign delivers excellent email automation with built-in CRM at $49-149/month. Best-in-class automation builder at a fraction of Keap's cost.

The trade-off: no payment processing, no appointment scheduling. But if email automation is your main need, it's hard to beat the value.

If you're an agency: GoHighLevel

GoHighLevel is all-in-one marketing for agencies with white-label options. Similar bundled approach to Keap, often with unlimited contacts on higher tiers.

The trade-off: overwhelming feature set, learning curve, interface can be clunky. But agencies love the white-label and unlimited pricing.

If you're a creative freelancer: Dubsado or Honeybook

Dubsado ($20-40/mo) and Honeybook ($39-79/mo) serve creatives with proposals, contracts, invoicing, and scheduling. Simpler than Keap, more affordable.

The trade-off: less email automation, smaller ecosystems. But designed specifically for the creative workflow.

If budget is priority: Brevo or MailerLite

Brevo ($25-65/mo) and MailerLite ($18-73/mo) offer email marketing with unlimited or generous contacts. Dramatically cheaper than Keap.

The trade-off: no CRM, no payments, no scheduling. Email-focused only. But covers core marketing needs.

The Cost Reality

At 10,000 contacts, annual cost comparison:

Platform	Annual Cost	Notes
Keap	$4,500-5,300+	Plus $500 implementation
HubSpot Pro	$9,600	Full marketing suite
ActiveCampaign Pro	$1,788	CRM included
GoHighLevel Unlimited	$3,564	Unlimited contacts
Honeybook Premium	$948	Client management
Dubsado Premier	$480	Unlimited clients
Sequenzy	$588	AI-powered, Stripe integration
Brevo	$780	Basic automation
MailerLite	$876	Email + websites

Keap makes sense when you use CRM + invoicing + scheduling + email together. For single-use-case needs, alternatives deliver similar value at lower cost.

When Keap Is Still the Right Choice

Stay with Keap if:

You're a service business that books appointments
You invoice clients and track payments
CRM + email integration matters for your workflow
All-in-one simplifies your operations
You've invested in learning the platform

Keap is excellent software for its intended audience. The question is whether you're that audience.

Migration Considerations

Moving away from Keap:

Contact export: Export contacts and engagement data
CRM data: Separate export for deals, notes, activities
Invoicing: Export payment history if needed
Automations: Manual recreation in new platform
Timeline: Plan for 2-4 weeks depending on complexity

The biggest question is what you'll use for each function Keap currently handles. Map out your replacement stack before migrating.

Use our email warmup calculator when transitioning, and check our SPF checker and DKIM checker to ensure your email authentication is configured correctly.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Keap Alternatives Worth Considering

TL;DR

12 Best Keap (Infusionsoft) Alternatives

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Why Consider Alternatives to Keap

What Users Say About Keap (Infusionsoft)

Feature Comparison

When to Use Each Platform

Why People Consider Keap Alternatives

The Price Problem

The Implementation Fee

The Bundling Problem

The Service Business Focus

The Alternatives, Honestly

If you're SaaS and want simple: Sequenzy

If you want free CRM to start: HubSpot

If you want marketing automation value: ActiveCampaign

If you're an agency: GoHighLevel

If you're a creative freelancer: Dubsado or Honeybook

If budget is priority: Brevo or MailerLite

The Cost Reality

When Keap Is Still the Right Choice

Migration Considerations

Frequently Asked Questions

What's the best Keap alternative for service businesses?

Is HubSpot better than Keap?

Why is Keap so expensive?

What's the cheapest Keap alternative?

Can I replace Keap with multiple tools?

Does ActiveCampaign have CRM like Keap?

What happened to Infusionsoft?

Is Keap good for SaaS companies?

How do I cancel Keap?

What is Keap's pricing structure?

How do I export my data from Keap?

Does Keap offer a free trial?

What is Keap's refund policy?

Can I migrate from Keap to Sequenzy?

What businesses use Keap?

Ready to try Sequenzy?

Sequenzy vs Keap (Infusionsoft): Direct Comparison

More Alternatives

ActiveCampaign Alternatives

HubSpot Alternatives

Mailchimp Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

Contact