These Serve Different Businesses

Let's be honest upfront: Keap and Sequenzy are built for different types of companies.

• Keap (formerly Infusionsoft) is all-in-one business management for service businesses. CRM, email, payments, invoicing, appointments, phone integration. Built for coaches, consultants, agencies, contractors.

• Sequenzy is focused email marketing for SaaS. Stripe integration, AI-generated sequences, transactional + marketing combined. Built for software founders.

Keap assumes you're running a service business that needs to manage clients, invoices, and appointments. Sequenzy assumes you're a SaaS founder who wants email that works.

When should you choose Sequenzy?

1. You're a SaaS Company

Keap is designed for service businesses - coaches, consultants, agencies. SaaS companies need different things: subscription data from Stripe, event-based automation, transactional emails. Sequenzy is built for this.

2. You Just Need Email

If you don't need CRM, invoicing, or appointment scheduling, Keap's all-in-one approach adds complexity and cost you won't use. Sequenzy is focused email at a focused price.

3. Price Matters

At 10,000 contacts:

• Keap: $329-399/month + $500 implementation = ~$4,500-5,300 first year
• Sequenzy: $49/month = $588 first year

That's 7-9x savings. If email is your main need, the math is clear.

4. You Want to Start Immediately

Keap requires a $500 implementation package - 15 hours of onboarding with their team. Sequenzy is self-serve. Sign up, connect Stripe, start sending in an hour.

5. You Want AI-Generated Content

Describe what you want ("a 5-email onboarding sequence for a project management SaaS") and our AI generates the emails. Keap has AI "plays" for automation logic, but doesn't write your email content.

6. Stripe Is Your Source of Truth

If your SaaS runs on Stripe, Sequenzy's native integration syncs customer data, MRR, subscription status, and churn signals automatically. Keap prefers its own payment system.

When should you stick with Keap?

1. You're a Service Business

If you're a coach, consultant, agency, or local business, Keap is designed for you. Client management, invoicing, appointments, phone - all integrated. Sequenzy doesn't solve these problems.

2. You Need CRM

Keap has real CRM: contact records, deal pipelines, lead scoring, sales stages. If you need to manage relationships beyond email subscribers, Keap does this. Sequenzy doesn't.

3. You Need Invoicing and Payments

Quotes, invoices, payment plans, recurring billing - Keap handles it all. Service businesses bill clients differently than SaaS subscriptions. If you send invoices, Keap makes sense.

4. You Need Appointment Scheduling

Built-in calendar, booking links, availability management, appointment reminders. If your business runs on appointments, Keap integrates this with your CRM and email.

5. You Need Phone/SMS

Keap includes text messaging and phone integration. Service businesses often communicate by phone. SaaS rarely does.

6. You Want All-in-One

Some businesses prefer one platform for everything: CRM, email, payments, scheduling. The integration value justifies Keap's higher price. Fewer tools to manage.

Honest Limitations of Sequenzy

• No CRM: Contact management is basic. No deal pipelines or lead scoring.
• No invoicing: Can't create quotes or send invoices.
• No appointments: No scheduling or calendar integration.
• No phone/SMS: Email only, no phone or text messaging.
• No sales pipeline: No visual deal tracking.
• SaaS focused: Templates and features assume SaaS, not service businesses.

Honest Limitations of Keap

• Expensive: $249-399/month plus $500 implementation. Steep for just email.
• Complex: All-in-one means more to learn. Overkill if you need one thing.
• Contact pricing: Costs escalate quickly as contacts grow.
• Service business focus: Not optimized for SaaS or e-commerce.
• Implementation required: Can't just sign up and start.
• Annual pressure: Monthly available but annual billing saves 17%.

The Real Cost Comparison

Sequenzy year one (10k contacts):

• Subscription: $588 (12 months x $49)
• Implementation: $0 (self-serve)
• Total: $588

Keap year one (10k contacts):

• Subscription: ~$3,950-4,800 (12 months at contact tier)
• Implementation: $500 (required)
• Total: ~$4,450-5,300

You could run Sequenzy for 7-9 years for Keap's first year cost.

Who Actually Needs Keap?

Keap makes sense when:

• You run a service business (not SaaS or e-commerce)
• You need CRM + email + payments in one platform
• Client appointments are part of your business
• You want to replace multiple tools with one
• The all-in-one integration justifies the price

If that's your situation, Keap delivers real value. If you mainly need email marketing for SaaS, simpler tools serve you better.

Migration Reality

Companies typically move from Keap to simpler tools when:

• They realize they mainly use Keap for email
• Contact growth makes Keap's pricing unsustainable
• They switch from service business to product business
• The all-in-one complexity exceeds the value

Contact exports are straightforward. CRM data, payment history, and appointment data require separate handling.

Use our email warmup calculator when transitioning, and check our SPF checker and DKIM checker to ensure your authentication is configured correctly.