Overview

Ontraport and Keap (formerly Infusionsoft) are the two main all-in-one platforms for small service businesses. Both bundle CRM, email, payments, and automation. But they're built for different types of businesses. For our take on each, see our Ontraport comparison and Keap comparison.

Course Creators vs Service Providers

This is the fundamental difference. Ontraport shines for selling courses and digital products — membership sites, content dripping, affiliate programs. Keap shines for appointment-based services — scheduling, invoicing, client management. If you sell a $997 course with affiliates, Ontraport. If you're a consultant billing hourly with client appointments, Keap.

The Price Gap

Ontraport Pro at $297/month vs Keap at $329-399/month — both are expensive. But Keap also requires a $500 implementation fee. Over a year, that's $500+ more for Keap. If you're choosing between these two and budget matters, Ontraport gives more for less.

Do You Actually Need All-in-One?

Before choosing either, ask yourself: do you really need CRM, payments, membership sites, and email bundled together? Many businesses discover they mainly use the email features. If that's you, a focused email tool like Sequenzy at $49/month or ActiveCampaign at $79/month saves thousands annually. Use our email warmup calculator if you're switching platforms.