Day 0
Day 0
Day 1
+3 more
Sequence · 6 emails over 5 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 6 emails over 5 days
How often, when and how Wayfair emails its subscribers, measured from every email we received.
Every email Wayfair sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 5
Day 9
4 days later
Every subject line and preview text, in the order they arrived.
We captured 11 emails from Wayfair after signing up, mostly activation nudge, sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.
27% of its emails arrived on the day we signed up, its designs lean purple and pink and 64% of its emails use discount code.
Its subject lines run about 38 characters.