In the order they arrived, from the first email after signup.
How often, when and how Kirkland's emails its subscribers, measured from every email we received.
Every email Kirkland's sent in its first month, grouped by the day it arrived.
Day 6
First email
Day 7
Day 8
Day 9
Day 10
Day 11
Day 12
Day 13
Every subject line and preview text, in the order they arrived.
We captured 15 emails from Kirkland's after signing up: sale / discount, event invite and seasonal campaign emails.
Its typical email arrived 9 days after signup and 80% of its emails use discount code.
Its subject lines run about 43 characters.
