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Email examplesBrandsWayfairSeasonal campaign

Wayfair holiday shopping email

Wayfair highlights holiday shopping categories and presents a selection of home and outdoor products. The email directs readers to browse seasonal decor and featured picks.

Wayfair

Day 1 after signup

THE HOLIDAY SHOP 🤝 DECKING THE HALLS EARLY

Why it works

  • Lead with a timely seasonal theme, then make it easy to browse relevant categories.
  • Follow category links with curated product picks to offer both broad browsing and specific ideas.
  • Keep the shopping paths concise and clearly labeled so readers can quickly choose where to go.

How it is built

  1. Shopping navigation
  2. Holiday category links
  3. Personalized product picks
  4. Brand and policy footer
Email copy

Shop Sale New Arrivals christmas trees outdoor decor indoor decor tree trimmings top holiday picks for you → On sale now: pergolas » Must-Have Black Outdoor Privacy Screens » Outdoor Fireplaces by Real Flame » Just for You: Metal Privacy Screens » Top-Rated Outdoor Privacy Screens » Dinnerware Set Deals For You » Budget-Friendly Pergolas » Our Favorite Canopies & Gazebos » Family of Brands Contact Us | My Account | Privacy Policy This message was sent to you@example.com. To manage your email preferences, click here. If you no longer wish to receive emails from us, click here. Product prices and availability are limited time and subject to change. Quoted prices are in U.S. dollars and are exclusive of shipping and handling or sales taxes, if applicable. Wayfair Inc., 4 Copley Place, Floor 7, Boston, MA 02116

Brand
Wayfair
Industry
Ecommerce · Home furnishings
Type
Promotional
Email
Seasonal campaign
Sent
Day 1 after signup
Sent at
Fri, 5:59 PM UTC
From
Wayfair <editor@members.wayfair.com>
Product gridPersonalized
All seasonal campaign email examples

Breakdown

Main button
“christmas trees”
Calls to action
4 buttons, 56 links
Length
128 words · Under a minute
Images
29
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Sofia
Dark mode
No custom styles

Colors

  • #7b189f
  • #ffffff
  • #e81120
  • #211e22
Purple emailsRed emailsLight emails

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⏰ 72 hours only: UP TO 60% OFF ⏰

WayfairSale / discount
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Your PROMO CODE is about to expire >>>

WayfairActivation nudge

Day 5 after signup·Part of a sequence

OPEN BOX = top quality for less

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