Day 0
Day 0
Day 1
+2 more
Sequence · 5 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 4 days
How often, when and how Serena & Lily emails its subscribers, measured from every email we received.
Every email Serena & Lily sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 4
2 days later
Day 5
Day 6
Day 7
Day 8
Day 9
Day 11
2 days later
Day 12
Day 13
Day 14
Day 15
Day 16
Day 17
Day 18
Every subject line and preview text, in the order they arrived.
We captured 19 emails from Serena & Lily after signing up, mostly sale / discount, welcome and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
11% of its emails arrived on the day we signed up, its designs lean blue and 68% of its emails use free shipping.
Its subject lines run about 33 characters, and 16% are questions.