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Email examplesBrandsWayfairSale / discount

Wayfair 72-hour clearance sale email

Wayfair promotes a limited-time clearout with discounts of up to 60% and encourages shoppers to browse sale items. The email highlights an end date and includes offer and financing terms.

Wayfair

Day 9 after signup

⏰ 72 hours only: UP TO 60% OFF ⏰

Don’t wait – CLEAROUT ends Oct 12 →

Why it works

  • Put the discount and short deadline up front so readers can quickly understand the offer.
  • Follow the headline with relevant sale items to give shoppers a clear next step.
  • Keep legal details and preference links separate from the main shopping message.

How it is built

  1. Shopping navigation
  2. Personalized introduction
  3. Clearance offer
  4. Sale product grid
  5. Terms and preferences
Email copy

Shop Sale New Arrivals picked just for you Sale Sale Sale Sale Sale Family of Brands Contact Us | My Account | Privacy Policy This message was sent to you@example.com. To manage your email preferences, click here. If you no longer wish to receive emails from us, click here. Product prices and availability are limited time and subject to change. Quoted prices are in U.S. dollars and are exclusive of shipping and handling or sales taxes, if applicable. Wayfair Inc., 4 Copley Place, Floor 7, Boston, MA 02116 ‡0% offer available to qualified customers and subject to eligibility. Offer ends 10/12/2026. Rate ranges from 0.00%-35.99% APR based on creditworthiness, term length, and subject to credit approval, resulting in, for example, 3 equal monthly payments of $333.33 at 0.00% APR to $353.52 at 35.99% APR per $1,000 borrowed. Minimum purchase amount and down payment may be required. Estimation of monthly payment excludes potential tax and shipping costs. Monthly financing through Klarna issued by WebBank.

Brand
Wayfair
Industry
Ecommerce · Home furnishings
Type
Promotional
Email
Sale / discount
Sent
Day 9 after signup
Sent at
Sat, 6:54 PM UTC
From
Wayfair <editor@members.wayfair.com>
CountdownProduct gridPersonalized
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 61 links
Length
174 words · 1 min read
Images
40
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Sofia
Dark mode
No custom styles

Colors

  • #c4113f
  • #ffffff
  • #7b189f
  • #363038
Pink emailsPurple emailsLight emails

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Your PROMO CODE is about to expire >>>

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Day 5 after signup·Part of a sequence

OPEN BOX = top quality for less

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Savings? RIGHT THIS WAY →

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