Serena & Lily
Day 6 after signup
The Sale of the Year starts now.
Our best pricing + free shipping.
Why it works
- A bold subject line makes the sale the central message right away. Pairing it with a concrete benefit, like free shipping, gives readers another reason to pay attention.
- State the offer deadline alongside the terms so the time limit is clear. Keep exclusions available without letting them obscure the main offer.
How it is built
- Sale announcement
- Free shipping benefit
- Offer exclusions
- Deadline and terms
Email copy
*Prices are as marked. Free domestic ground shipping and handling is automatically applied at checkout. Some exclusions apply. Clearance product with a .99 cent ending does not qualify for free shipping and is final sale. Not applicable to previous purchases or merchandise at our Outlet locations. Prices as marked. Log into your account to receive your Trade discount. One promotional code per purchase. Exclusions apply. All bedding purchases include free return shipping within 60 days of receipt. To request a return shipping label, email us at customercare@serenaandlily.com or call us at 866.597.2742. Offer ends at 11:59 pm (PT) on 12/2/2026 *By texting us, you consent to receive text messages from Serena & Lily at the mobile number you used to text, including future messages or phone calls to that number. Message & data rates may apply. Reply STOP anytime to opt out. To ensure our emails reach you, add customercare@serenaandlily.com to your address book. This email was sent to you@example.com by Serena & Lily. You are receiving this message from Serena & Lily because you signed up for our email list. 10 Liberty Ship Way | Sausalito | California | 94965 Unsubscribe | View Online