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Email examplesBrandsSerena & LilySeasonal campaign

Serena & Lily fall sale email

A seasonal campaign connects cozy fall weather with the brand’s best prices of the year. It includes offer terms and an expiration date.

Serena & Lily

Day 14 after signup

What's cozier than this?

Embrace the fall weather. And, shop our best prices of the year.

Why it works

  • A question in the subject creates a light seasonal hook that can lead naturally into a cozy product story.
  • Pairing the seasonal mood with a clear value claim gives readers both an emotional and practical reason to shop.

How it is built

  1. Seasonal lifestyle lead
  2. Fall shopping message
  3. Sale promotion
  4. Shopping call to action
Email copy

*Prices are as marked. Free domestic ground shipping and handling is automatically applied at checkout. Some exclusions apply. Clearance product with a .99 cent ending does not qualify for free shipping and is final sale. Not applicable to previous purchases or merchandise at our Outlet locations. Prices as marked. Log into your account to receive your Trade discount. One promotional code per purchase. Exclusions apply. All bedding purchases include free return shipping within 60 days of receipt. To request a return shipping label, email us at customercare@serenaandlily.com or call us at 866.597.2742. Offer ends at 11:59 pm (PT) on 12/2/2026 *By texting us, you consent to receive text messages from Serena & Lily at the mobile number you used to text, including future messages or phone calls to that number. Message & data rates may apply. Reply STOP anytime to opt out. To ensure our emails reach you, add customercare@serenaandlily.com to your address book. This email was sent to you@example.com by Serena & Lily. You are receiving this message from Serena & Lily because you signed up for our email list. 10 Liberty Ship Way | Sausalito | California | 94965 Unsubscribe | View Online

Brand
Serena & Lily
Industry
Ecommerce · Home furnishings
Type
Promotional
Email
Seasonal campaign
Sent
Day 14 after signup
Sent at
Tue, 12:11 PM UTC
From
Serena & Lily Sale <customercare@serenaandlily.com>
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 44 links

See this email for your brand

Try it
Offer terms and footer
Length
198 words · 1 min read
Images
41
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Helvetica Neue
Dark mode
No custom styles

Colors

  • #243953
  • #ffffff
Blue emailsLight emails

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