Selfridges
Day 6 after signup
The Selfridges fragrance advent calendar
With scents from EX NIHILO, Mind Games and Ormonde Jayne
Why it works
- Lead with the product’s novelty to make the launch angle immediately clear.
- Name a few featured brands to give readers a concrete sense of what the calendar contains.
- Place availability details before a direct shopping call to action so readers know where they can buy it.
How it is built
- Product headline
- Calendar details
- Featured fragrance brands
- Availability information
- Shop call to action
- Key perks and footer
Email copy
The Fragrance Haul advent calendar Our first-ever fragrance advent calendar is here with 16 scents behind 12 doors from brands including EX NIHILO, Mind Games and Ormonde Jayne. Available in store and for UK delivery only. Shop now Here is your unique digital Key. Scan your Key in store and sign in online to unlock your perks. you@example.com Women’s new in Men’s new in Selfridges+ My Account Delivery Download our App: Have a question? Visit our Contact Us page to use our Live Chat feature for instant advice from one of our experts. Live Chat hours: Monday to Friday: 9am – 6:30pm BST* Saturday and Sunday: 9am – 5.30pm BST* *Subject to team member availability View email online Copyright © 2026 Selfridges & Co. All Rights Reserved. Selfridges Retail Limited Registered in England with company number 97117. Registered Office: 400 Oxford Street London W1A 1AB. Unsubscribe • Privacy Policy • Terms & Conditions