Selfridges
Day 20 after signup
Selfridges presents Christmas and the City
Let’s go to town!
Why it works
- Build the seasonal story around a vivid place or theme to make a broad campaign feel cohesive.
- Group store experiences and gift categories into distinct sections so readers can quickly find what interests them.
- Use direct action links throughout, matching each one to the activity, such as shopping or booking.
How it is built
- Festive campaign headline
- Store experience introduction
- Venue feature blocks
- Gift category assortment
- Events invitation
- Account and support footer
Email copy
Gifts central. Downtown Café. Christmas Shop. The Diamond District. At Christmas, all roads lead to Selfridges. Join us at the most festive spot in town. Discover now Shop gifts There’s so much in store! Downtown Café Take a subway seat for NYC specials, cocktails and classic afternoon tea on LG. Book now Christmas Shop Decorations! Stockings! Lights! Wreaths! Now at the Christmas Shop on LG. Shop now Now showing: Christmas Watch festive favourites and new releases in The Cinema at Selfridges on LG. Book now All you can eat Hampers and gift boxes, packed with the classics, brand-new treats and all the trimmings on G. Shop now Gifts central The best gifts are found here. Advent calendars Christmas decorations Christmas hampers Fine jewellery & watches Soft accessories Loungewear Christmas gifts Stocking fillers Secret Santa Shop now The hottest ticket in town Don’t miss our most entertaining Christmas yet! Book events and experiences all festive season long. Discover more Here is your unique digital Key. Scan your Key in store and sign in online to unlock your perks. you@example.com Women’s new in Men’s new in Selfridges+ My Account Delivery Download our App: Have a question? Visit our Contact Us page to use our Live Chat feature for instant advice from one of our experts. Live Chat hours: Monday to Friday: 9am – 6:30pm BST* Saturday and Sunday: 9am – 5.30pm BST* *Subject to team member availability View email online Copyright © 2026 Selfridges & Co. All Rights Reserved. Selfridges Retail Limited Registered in England with company number 97117. Registered Office: 400 Oxford Street London W1A 1AB. Unsubscribe • Privacy Policy • Terms & Conditions