HarperCollins UK
Day 30 after signup
Surprise, 50% off all books! 🎃
Trick? No. Treat: shop NOW!⏰
Why it works
- Tie the offer to a seasonal theme from the opening so the campaign feels timely.
- Explain the access window and discount before presenting the main call to action.
- Keep the promo code and time limit easy to spot, then provide browsing options for readers who want to explore.
How it is built
- Seasonal opening
- Early-access offer
- Discount code details
- Urgency and main CTA
- Genre browsing links
- Sale opt-out and footer
Email copy
View in Browser BOO! Surprise, we thought we’d cover the treat portion of this holiday season. As a thank-you for being a newsletter subscriber, you get 48 hours of early access to the HarperCollins Halloween Sale. That means we are giving you 50% OFF ALL BOOKS! Add code SPOOKY50 at checkout and the discount will be applied to your basket. Limited time only. Don't miss out! 🚨 GET 50% OFF EVERYTHING *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer. BROWSE BY GENRE GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF OPTING OUT OF HALLOWEEN SALE EMAILS If you want to stop hearing about our Halloween Sale, just click below and we'll stop sending you emails until after the 31st October. OPT ME OUT HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here