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Email examplesBrandsHarperCollins UKSeasonal campaign

HarperCollins UK Halloween sale email

Promotes a Halloween sale offering 50% off most books, with a midnight deadline. It also gives subscribers an option to pause Halloween sale emails.

HarperCollins UK

Day 31 after signup

⏰ 50% off all books ends at midnight! ⏰

, treat your shelf this Halloween

Why it works

  • Lead with the discount and deadline so the offer is immediately clear.
  • Tie the sale to a seasonal occasion to give the campaign a timely frame.
  • Keep the main action prominent and separate preference options from the offer.

How it is built

  1. Sale headline
  2. Discount call to action
  3. Seasonal opt-out option
  4. Legal and unsubscribe footer
Email copy

View in Browser GET 50% OFF *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer.   OPTING OUT OF HALLOWEEN SALE EMAILS If you want to stop hearing about our Halloween Sale, just click below and we'll stop sending you emails until after the 31st October. OPT ME OUT   HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce · Books and publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 31 after signup
Sent at
Mon, 6:00 PM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
Countdown
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 13 links
Length
110 words · Under a minute
Images
2
Layout
Single column · Balanced
Voice
Urgent
Language
British English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #377bbf
  • #555555
  • #000000
Blue emailsLight emails

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