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Email examplesBrandsHarperCollins UKSeasonal campaign

HarperCollins UK Halloween sale email

Promotes a Halloween sale with 40% off sitewide using a checkout code. It also highlights upcoming books by genre and gives readers an option to pause Halloween sale emails.

HarperCollins UK

Day 33 after signup

40% off sitewide! ๐Ÿšจ๐ŸŽƒ

Treat yourself to brand new books this Halloween

Why it works

  • Lead with the seasonal occasion and the discount so readers understand the offer immediately.
  • Place the main purchase call to action before supporting book recommendations and browsing links.
  • Offer a way to pause campaign emails, keeping the seasonal promotion relevant to readers who want it.

How it is built

  1. Seasonal sale headline
  2. Discount and CTA
  3. Genre navigation
  4. Upcoming book spotlights
  5. Sale opt-out option
Email copy

View in Browser The Halloween Sale is officially live! Treat yourself to some brand new books, to keep you entertained during these cooler cosy evenings. Add code SPOOKY40 at checkout, and we'll automatically update your cart with your savings. While stocks last! ๐Ÿ›’ GET 40% OFF *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer. โ€Š BROWSE BY GENRE โ€Š Crime and Thriller | Sci-Fi and Fantasy | Romance | Cookery | Children's | Contemporary Fiction โ€Š BOOKS COMING SOON โ€Š Healer. Harlot. Heretic. Will Magda stay out of trouble, or will she follow the mysterious Lord Proctor? The Trial of Magdalena Overmorrow is the feminist dark fantasy debut of 2026 that you won't want to miss. LEARN MORE Set in the court of King Arthur, this retelling of Tristan and Isolde's love story is a tale of battered reputations, and an unforgettable heroine finding her way through myth, love and a world of magic. LEARN MORE On a deadly mission to kill the mythical beast that has been haunting her woods, a desperate mage finds her fate intertwined with the handsome and powerful man who saves her in this dark and sexy romantasy. LEARN MORE Dive into the brand new winter thriller in the DI James Walker series this November. Can you unravel the mystery before James and find the killer before there are more victims this holiday season? LEARN MORE From the acclaimed author of The Art of Fielding comes a deeply felt story of friendship, art, love and grief, following two young women on the brink of irrevocable change. LEARN MORE Will sparks fly under a starlit sky? Get cosy with the perfect escapist destination swoony slow-burn romance that is guaranteed to keep you warm this winter. LEARN MORE Perfect for fans of Sarah J. Maas, Faebound, and The Cruel Prince, get ready to once again lose yourself in the mystical Welsh world of Habren Faire, where danger, political intrigue and romance await you! LEARN MORE Television is a funny, philosophically astute novel about phenomenal luck, whether windfall or chance encounter. It portrays a culture in crisis and the heart of contemporary American life. LEARN MORE In a world of burning books, one woman will risk everything to keep stories alive. Based on the heroic true stories of librarians who fought back, this is a gripping tale of the power of literature as resistance. LEARN MORE A deadly game. A monstrous power. A love that can cut deeper than any blad. In this new unmissable, dark, epic, worse-than-enemies-to-lovers romantasy debut, thereโ€™s no crueller weapon than love. LEARN MORE โ€Š OPTING OUT OF HALLOWEEN SALE EMAILS If you want to stop hearing about our Halloween Sale, just click below and we'll stop sending you emails until after the 31st October. OPT ME OUT โ€Š HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce ยท Books and publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 33 after signup
Sent at
Wed, 9:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
Discount code
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 39 links
Length
516 words ยท 2 min read
Images
12
Layout
Multi-column ยท Balanced
Voice
Urgent
Language
British English
Fonts
Lato, Arial, Tahoma
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #c74450
  • #d1262f
  • #555555
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