In the order they arrived, from the first email after signup.
How often, when and how Lulu emails its subscribers, measured from every email we received.
Every email Lulu sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 5
3 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Lulu after signing up: sale / discount and welcome emails.
33% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean blue and purple and all of its emails use discount code.
Its subject lines run about 37 characters.
