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Email examplesBrandsHarperCollins UKSeasonal campaign

HarperCollins UK Halloween sale email

Promotes a 50% off Halloween sale through a featured new romance and a roundup of other books. It also lets readers opt out of Halloween sale emails until after the holiday.

HarperCollins UK

Day 31 after signup

Something wicked this way comes... 🩵

50% off ends at midnight tonight! ⏰

Why it works

  • Lead with a seasonal subject and a clear deadline to make the campaign's occasion and timing easy to grasp.
  • Pair a detailed featured-book description with a broader selection so readers can explore beyond the main pick.
  • Offer a preference-based opt-out for the sale campaign, giving readers a way to pause these emails without unsubscribing entirely.

How it is built

  1. Featured romance hook
  2. Book description and offer
  3. Genre navigation
  4. New books roundup
  5. Sale email opt-out
Email copy

View in Browser The closer the proximity, the stronger the spark… Phoebe never planned on falling in love. Especially not with the infuriatingly handsome werewolf she’s been friends with for years. Theo has spent his life living in the shadow of his family, finally carving out a life in Maple Hollow he’s afraid to risk. When a road trip forces them into close quarters, years of suppressed attraction become impossible to ignore. Witty, warm, and full of small-town charm, this is Maple Hollow wrapped in twinkle-light cosiness, where even the smallest moments send sparks flying. From #1 New York Times bestselling author Laurie Gilmore — grab your copy of her brand-new Maple Hollow romance on harpercollins.co.uk for 50% off while supplies last! Wild Wicked Mate Laurie Gilmore LEARN MORE   GET 50% OFF *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer.   BROWSE BY GENRE   Crime and Thriller | Sci-Fi and Fantasy | Contemporary Fiction | Romance | Cookery | Non-Fiction | Children's | Young Adult NEW BOOKS   Ambition. Sorcery. Treason. How far will one woman dare to go? Philippa Gregory tells a breathtaking story of sorcery, ambition and one woman's extraordinary rise. LEARN MORE Welcome to Bloodwing Academy. Expect magic. Expect competition. Expect blood. Don’t miss the final epic instalment of the Bloodwing Academy series! LEARN MORE In the gaslit dark, love is never tender, it’s teeth at your throat. Jump into the brand-new paranormal historical romance for fans of forbidden love, vampires, and gothic tales. LEARN MORE Acclaimed Pulitzer-Prize winner Yiyun Li, returns with a sweeping historical epic, following two extraordinary musicians on the rise. LEARN MORE Strap in – Nicko McBrain is finally telling his story, and he’s doing it his way. From the unstoppable drummer behind Iron Maiden comes a funny and heartfelt autobiography. LEARN MORE Three women. Seven centuries. One unbreakable blood curse. Dive into the spellbinding new gothic historical fantasy from bestselling author C. J. Cooke. LEARN MORE Does your skin crawl at the thought of unknowingly being watched? From Alex Lake comes a gripping psychological crime thriller with a terrifying twist that will have you looking over your shoulder. LEARN MORE Bookshops have always been places where worlds collide. Places where ideas make war, where cultures meet and mate. Join Red in an epic fantasy adventure through cosy, cluttered bookshops this autumn. LEARN MORE It's not just the dead we bury. Don't miss your chance to read the new mind-bending speculative thriller from the author of Ascension that Stephen King gave five-stars! LEARN MORE Frederick Fife has borrowed someone else's life - but it might just save his own... This is a feel-good runaway bestseller about forgiveness, redemption, and finding family. LEARN MORE   OPTING OUT OF HALLOWEEN SALE EMAILS If you want to stop hearing about our Halloween Sale, just click below and we'll stop sending you emails until after the 31st October. OPT ME OUT   HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce · Books and publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 31 after signup
Sent at
Mon, 9:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
CountdownProduct gridSocial proof
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 44 links
Length
536 words · 2 min read
Images
13
Layout
Multi-column · Balanced
Voice
Informative
Language
British English
Fonts
Lato, Arial, Tahoma
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #377bbf
  • #555555
  • #000000
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