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Email examplesBrandsLuluSeasonal campaign

Lulu Halloween discount email

Lulu offers 15% off printed books and calendars with a promo code, pairing the discount with Halloween-themed book recommendations. The email includes offer terms and an expiration date.

Lulu

Day 9 after signup

15% Off to Create Something Boo-tiful 👻

Your code is inside and ready to use!

Why it works

  • Tie a seasonal theme to the offer so the promotion feels relevant to the moment.
  • Show the discount code near the start, then repeat it alongside a closing reminder and clear expiration details.

How it is built

  1. Seasonal discount headline
  2. Promo code display
  3. Product category buttons
  4. Themed book recommendations
  5. Offer reminder
  6. Terms and footer
Email copy

Save 15% on All Print Books & Calendars! Use code: READMORE15 Create a Print Book Create a Calendar Get Inspired by These Spooky Tales! Browse our collection of autumn- and Halloween-themed books from Lulu creators. Don’t let this offer vanish. Use code: READMORE15 Shop More Lulu Books You received this email because you are a valued, registered subscriber of Lulu.com under the address you@example.com (and because we think you're awesome). We promise never to share, trade, sell, deliver, reveal, publicize, or market your email address in any way, shape, or form. This is a promotional email. This promotion is for 15% off printed products at Lulu.com. Offer is valid through October 9, 2026. This offer is not valid for ebooks. This offer cannot be combined with other offers and cannot be applied to previous purchases. Please do not reply to this email; if you need assistance please visit Lulu Support. Preferences | Support | Unsubscribe Lulu Press, Inc. P.O. Box 12018 | Durham, NC | 27709 © 2026 Lulu Press. All rights reserved.

Brand
Lulu
Industry
Other · Self-publishing
Type
Promotional
Email
Seasonal campaign
Sent
Day 9 after signup
Sent at
Mon, 12:00 PM UTC
From
Lulu <lulu@email.lulu.com>
Sent with
SendGrid
Discount code
All seasonal campaign email examples

Breakdown

Main button
“Create a Print Book”
Calls to action
3 buttons, 24 links
Length
172 words · 1 min read
Images
10
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #3b3e9c
  • #192229
  • #564fd0
  • #837ed8
  • #ffffff
Blue emailsPurple emailsDark emails

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