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Email examplesBrandsGlossier

Glossier email examples

Ecommerce·Beauty·glossier.com
Emails
14
Sequence
1
Typical send day
Day 1
Subject length
35 characters
Sending platform
SendGrid

All Glossier emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 5

Sequence · 3 emails over 5 days

Glossier welcome series

Clone

Still on! Get a free Glossier You Discovery Kit

GlossierSale / discount
Remix

Over 10k 5-star reviews (and counting)

GlossierSale / discount
Remix

Last call! Free Mini Glossier You Wardrobe

GlossierSale / discount
Remix

Our community’s must-have products

GlossierSale / discount
Remix

Something festive’s right around the corner…

GlossierSeasonal campaign
Remix

Your fall face awaits

GlossierSeasonal campaign
Remix

What are you being for Halloween?

GlossierSeasonal campaign
Remix

Our 2026 Holiday Gift Guide is here!

GlossierSeasonal campaign
Remix

NEW! Glossier You Mini Wardrobe Kit 🎀

GlossierProduct launch
Remix

Plot twist: there’s more to gift!

GlossierSeasonal campaign
Remix

NEW! Black Cherry Line + Balm Duo 🎀

GlossierProduct launch
Remix

Glossier email marketing facts

How often, when and how Glossier emails its subscribers, measured from every email we received.

Emails captured
14 emails
Received
Sep 25, 2026 to Oct 14, 2026
Automated sequences
1
First week after signup
1 email
First 30 days
1 email
Sending frequency
about 4.8 emails a week
Busiest send day
Saturday (29%)
Typical send time
Around 4 AM UTC
Subject line length
35 characters (median)
Emoji in subject lines
14%
Preview text set
100%
Discount codes
36%
Sending platform
SendGrid

Glossier's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Cheers to our new friendshipenjoy 15% off your orderWelcome·Sep 25, 2026
  2. Still on! Get a free Glossier You Discovery KitOnly for a very, very limited time!Sale / discount·Sep 26, 2026
  3. You’ve got 15% offhere’s how we would use itWelcome·Sep 26, 2026
  4. Over 10k 5-star reviews (and counting)get 15% off our best-selling fragrancesSale / discount·Sep 28, 2026
  5. Last call! Free Mini Glossier You WardrobeDon’t miss out on your giftSale / discount·Sep 28, 2026
  6. Got a question?gTEAM’s here to helpWelcome·Sep 30, 2026
  7. Our community’s must-have productsfall in love with them todaySale / discount·Oct 2, 2026
  8. Something festive’s right around the corner…Sign up to be the first to know 🎀Seasonal campaign·Oct 2, 2026
  9. Your fall face awaitsMakeup for crisp air + apple-pickingSeasonal campaign·Oct 3, 2026
  10. What are you being for Halloween?If the answer is “no idea,” start hereSeasonal campaign·Oct 5, 2026
  11. Our 2026 Holiday Gift Guide is here!Gifts to get you through the holiday chaosSeasonal campaign·Oct 6, 2026
  12. NEW! Glossier You Mini Wardrobe Kit 🎀Four minis, beautifully packaged + ready to gift!Product launch·Oct 8, 2026
  13. Plot twist: there’s more to gift!Drop Two of our Holiday Gift Guide is here!Seasonal campaign·Oct 10, 2026
  14. NEW! Black Cherry Line + Balm Duo 🎀A gift for always looking put together!Product launch·Oct 14, 2026

Glossier's email strategy at a glance

We captured 14 emails from Glossier after signing up, mostly seasonal campaign, sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.

Its typical email arrived one day after signup, it sends with SendGrid and 64% of its emails use product grid.

Its subject lines run about 35 characters, and 14% are questions.

Brand colors in its emails

  • #000000
  • #ffffff
  • #f6e3e7
  • #faf2f4

Send emails like Glossier's, for your brand

Clone Glossier's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Glossier's emails have in common

Styles

Product grid64%Discount code36%Social proof21%Single CTA14%

Sending platforms

SendGrid100%

Compare these emails across brands

  • Seasonal campaign email examples372
  • Sale / discount email examples1546
  • Welcome email examples1357
  • Product launch email examples376

Similar Beauty brands

  • Cultbeauty8 emails
  • Beauty Bay14 emails
  • Parade70 emails
  • Urban Outfitters61 emails
  • Anthropologie58 emails
  • Christianity.com53 emails
  • Missouri Star Quilt Co47 emails
  • Uniqlo47 emails

Frequently asked questions

What email platform does Glossier use?

Glossier's emails in this gallery were sent with SendGrid, detected from their delivery headers.

How many emails does Glossier send after signup?

We captured 14 emails from Glossier across 1 sequence.

Does Glossier send a welcome email?

Yes. Glossier sent 3 welcome emails. Open them above to see the subject line, preview text and full design.

How often does Glossier send emails?

Glossier sent about 4.8 emails a week over the time we were subscribed, with 1 email in the first week after signup.

When does Glossier send its emails?

29% of Glossier's emails arrived on a Saturday, its busiest day, and the typical email arrived around 4 AM UTC.

What kind of emails does Glossier send?

Of the emails we captured: 79% promotional and 21% lifecycle.