Glossier
Day 1 after signup
NEW! Black Cherry Line + Balm Duo 🎀
A gift for always looking put together!
Why it works
- Lead with the new product name so readers immediately understand what the campaign introduces.
- Describe the product’s appeal in simple, low-effort terms before showing related items.
- Use the launch as a doorway to a broader seasonal collection, with a clear invitation to explore.
How it is built
- New product headline
- Duo benefit description
- Holiday product lineup
- Collection invitation
- Brand footer
Email copy
NEW! Black Cherry Lip Line + Balm Duo A gift for always looking put together. Rich burgundy color, effortless definition, zero overthinking! A touch of burgundy We paired our beloved Balm Dotcom with our top-selling Lip Line shade for the perfect holiday lip. AND A LITTLE EXTRA Glossier You Mini Wardrobe Kit Limited edition Glossier You Duo Limited edition Toasty Nuts Balm Dotcom Subtle copper shimmer Just Baked Balm Dotcom Mauve tint BUT WAIT! The gifting doesn’t stop there Explore our newest holiday products. Everyone on your list is covered. Including you, obviously. Glossier.com / gteam@glossier.com 233 Spring Street, Floor 10 New York, NY 10013 New Street Square London, EC4A 3TW To learn how we process data and monitor communications, please see our Privacy Policy and Terms of Use. No longer want to receive these emails? Unsubscribe.