Glossier
Oct 5, 2026
What are you being for Halloween?
If the answer is “no idea,” start here
Why it works
- Lead with a timely problem the reader may relate to, then offer a few easy ideas to make the email immediately useful.
- Pair each idea with relevant products so the recommendations feel connected to the inspiration rather than presented as a standalone catalog.
How it is built
- Halloween introduction
- Costume inspiration
- Product recommendations
- Footer and unsubscribe
Email copy
Halloween’s creeping up If you still have no idea what you’re going to be, we’ve got a few easy looks to steal for inspo. COSTUME 01 Elizabeth Bennet A fresh look with flushed cheeks, soft brows and a little lip color. Keep everything natural, just like you just came back from a walk in the countryside. THE PRODUCTS Black Cherry Balm Dotcom Ripened cherries + a burgundy tint Cloud Paint in Haze A deep fuchsia Boy Brow in Dark Brown Grooming pomade COSTUME 02 Porcelain Doll A sweet look with rosy cheeks, big eyes and fluttery lashes. Pile on the blush and mascara, then widen your eyes with white liner. THE PRODUCTS Cloud Paint Plush Blush in Burst A bright red No. 1 Pencil in Canvas A pure white Lash Slick in Brown Tubing mascara COSTUME 03 Goddess Athena A barely-there, goddess-level glow. Pile on the illuminator, fluff up those brows and keep the rest simple. THE PRODUCTS Stretch Balm Concealer Medium dewy coverage Boy Brow Grooming pomade Futuredew Solid Oil-serum illuminator Glossier.com / gteam@glossier.com 233 Spring Street, Floor 10 New York, NY 10013 New Street Square London, EC4A 3TW To learn how we process data and monitor communications, please see our Privacy Policy and Terms of Use. No longer want to receive these emails? Unsubscribe.