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Email examplesBrandsGlossierProduct launch

Glossier Mini Wardrobe Kit launch email

Introduces a gift-ready set of four mini Glossier You scents, with a short description of who each fragrance might suit. It also points readers to the Glossier Gift Guide.

Glossier

Oct 8, 2026

NEW! Glossier You Mini Wardrobe Kit πŸŽ€

Four minis, beautifully packaged + ready to gift!

Why it works

  • Frame each scent around a recipient or occasion to make the set easier to imagine as a gift.
  • Keep each product description brief and distinct, then offer a related gift guide as a secondary path.

How it is built

  1. Product name header
  2. Gift-ready introduction
  3. Four scent profiles
  4. Gift guide cross-sell
  5. Footer and unsubscribe
Email copy

The Glossier You Mini Wardrobe Kit Four mini enchanting scents, beautifully packaged and ready to gift. No wrapping necessary! DOUX For all their dinner parties This soft, serene woody blend is cozy yet sophisticated. The kind of scent that makes people say, β€œYou smell rich.” YOU For their weekday errands A classic for a reason. This soft, warm, familiar scent instantly elevates even the most mundane moments. SOIE For their winter getaways This friend definitely has a tropical vacation booked for January. Luckily, this bright, beachy scent is perfect for it. FLEUR For their Sunday mornings A flirty, pretty floral made for flower market mornings and arranging bunches at home. LOOKING FOR MORE? Check out our 2026 Glossier Gift Guide! Everyone on your list deserves a merry little gift. Especially you. Glossier.com / gteam@glossier.com 233 Spring Street, Floor 10 New York, NY 10013 New Street Square London, EC4A 3TW To learn how we process data and monitor communications, please see our Privacy Policy and Terms of Use. No longer want to receive these emails? Unsubscribe.

Brand
Glossier
Industry
Ecommerce Β· Beauty
Type
Promotional
Email
Product launch
Sent
Oct 8, 2026
Sent at
Thu, 12:00 AM UTC
From
Glossier <gteam@eml.glossier.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 13 links
Length
177 words Β· 1 min read
Images
7
Layout
Single column Β· Visual
Voice
Playful
Language
English
Fonts
Apercu
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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