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Email examplesBrandsGlossierSeasonal campaign

Glossier holiday gift guide email

Glossier presents the second drop of its holiday gift guide, highlighting new lip products as gifts or self-gifts. It closes by inviting readers to explore the full guide.

Glossier

Oct 10, 2026

Plot twist: there’s more to gift!

Drop Two of our Holiday Gift Guide is here!

Why it works

  • Frame a seasonal campaign as a new installment to give the gift guide a clear reason to revisit.
  • Showcase a small set of products with brief sensory descriptions, then direct readers to the broader guide.

How it is built

  1. Gift guide header
  2. Holiday introduction
  3. New product highlights
  4. Full guide invitation
  5. Footer and unsubscribe
Email copy

DROP TWO The 2026 Glossier Gift Guide Spread holiday cheer with our newest holiday additions. Perfect for gifting and self-gifting. NEW! Just Baked Balm Dotcom Rich, sugary, and fresh-from-the-oven delicious. Just Baked Balm Dotcom is the comforting little treat your lips deserve. NEW! Toasty Nuts Balm Dotcom Warm, sweet, salty, and seriously delicious. Meet Toasty Nuts, your newest little indulgence. NEW! Black Cherry Lip Line + Balm Duo Two burgundy staples for looking perfectly polished (even when your life is anything but)! BUT WAIT! The gifting doesn’t stop there Explore our 2026 Gift Guide. Everyone on your list is covered. Including you, obviously. Glossier.com / gteam@glossier.com 233 Spring Street, Floor 10 New York, NY 10013 New Street Square London, EC4A 3TW To learn how we process data and monitor communications, please see our Privacy Policy and Terms of Use. No longer want to receive these emails? Unsubscribe.

Brand
Glossier
Industry
Ecommerce · Beauty
Type
Promotional
Email
Seasonal campaign
Sent
Oct 10, 2026
Sent at
Sat, 3:03 PM UTC
From
Glossier <gteam@eml.glossier.com>
Sent with
SendGrid
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 12 links
Length
148 words · Under a minute
Images
6
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Apercu
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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OUR SURPRISE SALE IS LIVE! ⭐

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NEW! Black Cherry Line + Balm Duo 🎀

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NEW! Glossier You Mini Wardrobe Kit 🎀

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