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Email examplesBrandsGlossierSale / discount

Glossier product roundup with first-order offer

Glossier spotlights four community-favorite products with benefit descriptions and social proof. A first-order discount introduces the roundup.

Glossier

Oct 2, 2026

Our community’s must-have products

fall in love with them today

Why it works

  • Lead with the first-order offer so the incentive is clear before the product details begin.
  • Give each featured product a concise benefit-focused description, then reinforce interest with reviews or popularity figures.
  • Use a shared theme to connect the product picks and make the roundup feel like a curated recommendation.

How it is built

  1. First-order offer
  2. Community-themed introduction
  3. Featured product descriptions
  4. Reviews and popularity proof
  5. Company and unsubscribe details
Email copy

Enjoy 15% off your first order with code wel15us-K854JMJ9! → If we were stuck in a deserted island… These are the only things we (and our community) would pack. Try them today and believe the hype. FUTUREDEW An instant dewy glow that lasts Packed with some of skincare’s most hydrating heavy-hitters, this oil-serum hybrid gives you a gleamy, well-moisturized look that lasts up to 12 hours. GLOSSIER YOU Over 9k 5‑star reviews (and counting)! “This scent has Cool Big Sister Energy. Glossier You brings to life the essence of how my 10 year old self saw her sisters growing up. Effortless, happy, and embracing of her own beauty.” —Milo BOY BROW Brows so good, one’s sold every 60 seconds! Try everyone’s favorite grooming pomade for visibly fuller, put-together brows in seconds. BALM DOTCOM The original viral lip balm There’s no surprise why so many people love it. It’s incredibly nourishing and plays well with all your favorite lip products. No wonder we’ve sold over 12 million. Glossier.com / gteam@glossier.com 233 Spring Street, Floor 10 New York, NY 10013 New Street Square London, EC4A 3TW To learn how we process data and monitor communications, please see our Privacy Policy and Terms of Use. No longer want to receive these emails? Unsubscribe. *Terms apply.

Brand
Glossier
Industry
Ecommerce · Beauty
Type
Promotional
Email
Sale / discount
Sent
Oct 2, 2026
Sent at
Fri, 4:20 AM UTC
From
Glossier <gteam@eml.glossier.com>
Sent with
SendGrid
Discount codeSocial proofProduct grid
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 15 links
Length
214 words · 1 min read
Images
7
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Apercu
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
  • #f6e3e7
Light emails

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