Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Farfetch emails its subscribers, measured from every email we received.
Every email Farfetch sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 6
3 days later
Day 8
2 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Farfetch after signing up, mostly welcome, product launch and onboarding emails. They form 1 automated sequence you can follow day by day.
14% of its emails arrived on the day we signed up, it sends with Amazon SES and 57% of its emails use single cta.
Its subject lines run about 22 characters.
