Farfetch
Day 26 after signup
A fresh take on folklore
Homespun details by Isabel Marant and others
Why it works
- Lead with a clear seasonal trend, then ground it with tactile details and recognizable designers.
- Give a secondary shopping theme its own short section and call to action so the email offers more than one useful entry point.
How it is built
- Trend-led headline
- Editorial trend introduction
- Fashion edit CTA
- Gift-shopping feature
- Gift selection CTA
- App and account footer
Email copy
Modern folklore Fringing, embroidery and homespun details inform the FW26 take on folk. Explore Isabel Marant, Chloé and others. Shop The Edit Shop The Edit Most-wanted gifts How to win at gifting — explore styles they'll love. Shop Now FARFETCH App for iOS and Android Email Preferences My Account Refer a Friend Contact Us Unsubscribe FARFETCH, The Bower, 211 Old Street, London, EC1V 9NR Returns will not be accepted at this address UK company number 06400760 | © 2026 FARFETCH