Farfetch
Day 13 after signup
New in: your personal edit
Every style selected just for you
Why it works
- Frame new products as a curated selection to make a broad catalog feel more relevant to each reader.
- Keep the copy brief and give readers clear paths to browse both the highlighted arrivals and the wider new-in range.
How it is built
- New arrivals headline
- Personalized edit introduction
- Shop arrivals call to action
- New-in call to action
- Account and footer links
Email copy
Your new arrivals Discover the latest pieces from the world's leading brands, all in your own personal edit. Shop Your New Arrivals Just added Shop New In FARFETCH App for iOS and Android Email Preferences My Account Refer a Friend Contact Us Unsubscribe FARFETCH, The Bower, 211 Old Street, London, EC1V 9NR Returns will not be accepted at this address UK company number 06400760 | © 2026 FARFETCH