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Email examplesBrandsFarfetchBrowse abandonment

Farfetch personalized style recommendations

Farfetch uses the recipient’s browsing activity to present a curated selection of styles and invites them to shop their edit.

Farfetch

Day 15 after signup

These pieces are your style

Open for your unique curation

Why it works

  • Frame recommendations as a personal edit to make the selection feel tailored to the reader.
  • Explain why the products were chosen before offering one clear action to shop them.
  • Keep the promotional message brief and place app and account links in the footer.

How it is built

  1. Recommendation heading
  2. Browsing-based introduction
  3. Shop call to action
  4. App promotion
  5. Account and support links
Email copy

Recommended for you We've seen what you're browsing, and we think you'll love these styles. Shop Your Edit   Shop Your Edit FARFETCH App for iOS and Android Email Preferences My Account Refer a Friend Contact Us Unsubscribe FARFETCH, The Bower, 211 Old Street, London, EC1V 9NR Returns will not be accepted at this address UK company number 06400760 | © 2026 FARFETCH

Brand
Farfetch
Industry
Other · Luxury fashion
Type
Lifecycle
Email
Browse abandonment
Sent
Day 15 after signup
Sent at
Sun, 12:07 PM UTC
From
FARFETCH <farfetch@emails.farfetch.com>
Sent with
Amazon SES
PersonalizedSingle CTA
All browse abandonment email examples

Breakdown

Calls to action
0 buttons, 28 links
Length
60 words · Under a minute
Images
33
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Farfetch Basis Regular, Farfetch Basis Bold
Dark mode
No custom styles

Colors

  • #f5f5f5
  • #222222
Light emails

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