Farfetch
Day 2 after signup
New season: the edit
See what's new from our top brands
Why it works
- Lead with a timely new-season angle to frame the selection as relevant now.
- Keep the introduction brief, then make the shopping action prominent.
- Place app and account links after the main CTA so they support the message without competing with it.
How it is built
- New-season headline
- Curated edit introduction
- Shop the edit CTA
- App promotion
Email copy
See what's new Discover new-season styles, brought together in one edit. Shop The Edit Shop The Edit FARFETCH App for iOS and Android Email Preferences My Account Refer a Friend Contact Us Unsubscribe FARFETCH, The Bower, 211 Old Street, London, EC1V 9NR Returns will not be accepted at this address UK company number 06400760 | © 2026 FARFETCH