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Email examplesBrandsCalvin KleinSeasonal campaign

Calvin Klein Black Friday early access email

Calvin Klein promotes Black Friday early access with discounts on selected styles and a prompt to shop. The email includes offer deadlines, exclusions, and links to shopping and rewards destinations.

Calvin Klein

Day 41 after signup

Don't Forget – Black Friday Early Access is Happening Now

Shop these must-haves for effortless seasonal dressing.

Why it works

  • Lead with the seasonal event and the offer so readers immediately understand why the campaign is timely.
  • Keep the shopping prompt near the discount, then place eligibility details and exclusions in the footer.
  • Use deadline language to establish urgency while keeping the main message focused on the offer.

How it is built

  1. Seasonal offer headline
  2. Discount and shop prompt
  3. Store and shopping links
  4. Rewards navigation
Email copy

Black Friday Early Access – 60% off the Logo Shop | Shop Now Follow us to discover new offers. Find a store Shop online My Calvin Rewards Re-Calvin Unsubscribe View in Browser *60% off Logo Shop. Promotion ends 11.15.26 at 11:59 PM PT. Exclusions apply. Calvin Klein Collection styles are excluded. Only valid at calvinklein.us. Not valid on gift cards or previous purchases. *50% off Sitewide. Promotion ends 11.26.26 at 11:59 PM PT. Prices as marked. Exclusions apply. Calvin Klein Collection styles are excluded. Only valid at calvinklein.us. Not valid on gift cards or previous purchases. *30% off Underwear. Promotion ends 11.26.26 at 11:59 PM PT. Prices as marked. Exclusions apply. Calvin Klein Collection styles are excluded. Only valid at calvinklein.us. Not valid on gift cards or previous purchases. Please view our My Calvin Rewards Program Terms, Privacy Policy and our Terms and Conditions which contains information about our dispute resolution process including a mandatory individual arbitration clause. Calvin Klein, 205 West 39th Street, New York, NY 10018

Brand
Calvin Klein
Industry
Ecommerce · Fashion
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Fri, 2:16 PM UTC
From
Calvin Klein <calvinklein@em.calvinklein.com>
All seasonal campaign email examples

Breakdown

Main button
“Find a store”
Calls to action
12 buttons, 27 links
Length
178 words · 1 min read
Images
8

See this email for your brand

Try it
  • Offer terms and footer
  • Layout
    Single column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Klein 55 Regular, Klein 65 Medium, Klein 75 Bold
    Dark mode
    Custom dark styles

    Colors

    • #ececec
    • #141414
    • #d3d9e1
    • #ffffff
    Light emails

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