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Email examplesBrandsBath & Body WorksSale / discount

Bath & Body Works candle sale email

Promotes a buy-one-get-one-free candle offer alongside deals on body care and select items. It highlights new arrivals and points readers toward Rewards and shopping options.

Bath & Body Works

Day 14 after signup

joy to early deals: candles are buy 1 get 1 FREE. ✨

18 new just joined the crew. all with 45 hours of fragrance.

Why it works

  • Lead with the clearest, most appealing offer so readers understand the campaign immediately.
  • Place additional promotions and new arrivals after the main deal to broaden the shopping options without competing with the headline.
  • Keep detailed eligibility and date restrictions in the footer so the main message stays easy to scan.

How it is built

  1. Shopping navigation
  2. New arrivals teaser
  3. Featured candle offer
  4. Additional product deals
  5. Brand and rewards promotion
  6. Offer terms and footer
Email copy

New arrivals Top offers Gifts Ready for the feel good? Join Rewards for free treats and more. Starts today Limited time Buy 3 get 3 FREE | All full-size body care Shop now You might like Our feel good formula It’s quality you can trust that’s safe, effective and smells good. We’re here to clear the air. Learn more More to love Become a Rewards member Sign up for texts Buy online, pick up in store Find a store My account Customer care Returns Privacy policy Help & FAQs *In Stores & Online - Buy 1, get 1 FREE select candles on October 15, 2026 at 6:00 AM ET to October 19, 2026 at 5:59 AM ET. Stores: Valid at U.S. Bath & Body Works stores. No coupon required. Online/Buy Online, Pick Up In Store: Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com . No code required. Must add 2 items to bag. Shipping applies to free items. All: Free item is the lowest priced item in each set of 2. Excludes Reserve Collection Single Wick Candles, 4-Wick Candles & clearance items. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. *In Stores & Online - Buy 3, get 3 free all Full-Size Body, Skin & Hair Care on October 13, 2026 at 6:00 AM ET to October 22, 2026 at 5:59 AM ET. Stores: Valid at participating U.S. Bath & Body Works stores. No coupon required. Online/Buy Online, Pick Up In Store: Eligible items can be found at http://www.bathandbodyworks.com. No code required. Must add 6 items to bag. Shipping applies to free items. All: Select SPF not available in Hawaii. Mineral SPF not available in Puerto Rico. Free items are the 3 lowest priced items in each set of 6 eligible items when ranked from highest to lowest price. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. *Offer valid at participating U.S. Bath & Body Works stores and BathandBodyWorks.com through the dates below: 75% off select items valid in stores and on http://www.bathandbodyworks.com on October 12, 2026 at 6:00 AM ET to October 26, 2026 at 5:59 AM ET. While supplies last. Product assortment and availability may differ significantly between stores, pick up in store, and online. Sale pricing, offers and promotions offered in store and online may vary. Sales tax, shipping, gift cards, and previous purchases do not qualify toward offer. This offer is not redeemable for cash or gift cards. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Void if altered, copied, transferred, auctioned or sold. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. Please note. You may unsubscribe at any time. Regardless of your email preferences, you will continue to receive transactional and operationa

Brand
Bath & Body Works
Industry
Ecommerce · Bath and body
Type
Promotional
Email
Sale / discount
Sent
Day 14 after signup
Sent at
Thu, 1:23 PM UTC
From
Bath & Body Works <bathandbodyworks@e2.bathandbodyworks.com>
All sale / discount email examples

Breakdown

Main button
“Starts today”
Calls to action
1 button, 46 links
Length
811 words · 4 min read
Images
10
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Helvetica Neue, Helvetica
Dark mode
Custom dark styles

Colors

  • #6c8cc4
  • #ffffff
  • #0a1d79
  • #270101
Blue emailsLight emails

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