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Email examplesBrandsBath & Body WorksSeasonal campaign

Bath & Body Works holiday sale email

Promotes limited-time holiday offers, including buy-three-get-three-free deals on select products. It creates urgency with a final-hours message and explains how to redeem the offers in store and online.

Bath & Body Works

Day 28 after signup

final hours to score these merry must-haves. ๐ŸŽ„

stock up before it's too late.

Why it works

  • Lead with a time-sensitive subject and headline so the seasonal context and urgency are clear immediately.
  • Place the offer details and redemption steps close to the main call to action, then keep full terms available below.
  • Use a direct shopping button to make the next step easy to spot.

How it is built

  1. Shopping navigation
  2. Holiday headline
  3. Limited-time offers
  4. Redemption instructions
  5. Primary call to action
  6. Brand and rewards links
Email copy

New arrivals Top offers Gifts Ready for the feel good? Join Rewards for free treats and more. Final hours In store, show barcode on phone or printout Online, use code HOLIDAYPREP Limited time only Buy 3 get 3 FREE | Select full-size body care Shop now You might like Our feel good formula Itโ€™s quality you can trust thatโ€™s safe, effective and smells good. Weโ€™re here to clear the air. Learn more More to love Become a Rewards member Sign up for texts Buy online, pick up in store Find a store My account Customer care Returns Privacy policy Help & FAQs *In Stores & Online - Buy 1, get 1 FREE select holiday items on October 28, 2026 at 6:00 AM ET to October 29, 2026 at 5:59 AM ET. While supplies last. Stores: Valid at participating U.S. Bath & Body Works stores. Print email or provide on device at time of purchase. Online/Buy Online, Pick Up In Store: Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com Add eligible items to cart and enter promotion code HOLIDAYPREP during checkout. Must add 2 items to bag. Shipping applies to free items. All: Limit 24. Excludes accessories. Free item is the lowest priced item in each set of 2. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Except as determined by BBW in its sole discretion, offer cannot be combined with any other scannable coupons or code-based offers except My Bath & Body Works Rewards and Birthday Reward. This offer is not redeemable for cash or gift cards. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Void if altered, copied, transferred, auctioned or sold. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. *In Stores & Online - Buy 3, get 3 FREE select Full-Size Body, Skin & Hair Care on October 28, 2026 at 6:00 AM ET to October 30, 2026, 20226 at 5:59 AM ET. Stores: Valid at participating U.S. Bath & Body Works stores. No coupon required. Online/Buy Online, Pick Up In Store: Eligible items can be found at https://www.bathandbodyworks.com No code required. Must add 6 items to bag. Shipping applies to free items. All: Select SPF not available in Hawaii. Mineral SPF not available in Puerto Rico. Free items are the 3 lowest priced items in each set of 6. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. Please note. You may unsubscribe at any time. Regardless of your email preferences, you will continue to receive transactional and operational email messages such as password resets or account-related information. If you no longer wish to receive product offers and other marketing emails from us, or to update your frequency, please click here. Product offers, valid dates and participating stores subject to change without notice. Offers not valid on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Stores and online: selection may vary by store and online. While supplies last, and no substitutions or rain checks will be issued. Not valid toward previous purchases. Other restrictions may apply. For more information,visit customer care. Please

Brand
Bath & Body Works
Industry
Ecommerce ยท Bath and body
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Wed, 7:54 PM UTC
From
Bath & Body Works <bathandbodyworks@e2.bathandbodyworks.com>
Discount codeCountdown
All seasonal campaign email examples

Breakdown

Main button
โ€œFinal hoursโ€
Calls to action
1 button, 39 links
Length
703 words ยท 3 min read
Images
9, incl. a GIF
Layout
Multi-column ยท Balanced
Voice
Urgent
Language
English
Fonts
Helvetica Neue, Helvetica
Dark mode
Custom dark styles

Colors

  • #6c8cc4
  • #ffffff
  • #0a1d79
  • #270101
Blue emailsLight emails

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step into a ๐ŸŒŸ season of wonder. ๐ŸŒŸ

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