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Email examplesBrandsBath & Body WorksSale / discount

Bath & Body Works final-hours sale email

Promotes limited-time offers on men's body care and other products, with a checkout code and shopping calls to action. It includes offer terms and links to rewards, store pickup, and customer support.

Bath & Body Works

Day 16 after signup

🚨 final hours: $5.95 scents for him. ⛰️

his new routine just got legendary. 😉

Why it works

  • Lead with the most time-sensitive offer so readers quickly understand why they should act now.
  • Keep the shopping action close to the offer, then place detailed restrictions and terms later in the email.
  • Use a short, energetic headline to make the urgency clear without adding lengthy introductory copy.

How it is built

  1. Brand navigation
  2. Final-hours offer
  3. Additional sale offers
  4. Shopping calls to action
  5. Rewards and service links
  6. Offer terms and footer
Email copy

New arrivals Top offers Gifts Ready for the feel good? Join Rewards for free treats and more. Final hours In store, show barcode on phone or printout Online, use code FRESHPICKS Limited time Limited time Buy 3 get 3 FREE | All full-size body care Lowest-priced item is free. Shop now You might like Our feel good formula It’s quality you can trust that’s safe, effective and smells good. We’re here to clear the air. Learn more More to love Become a Rewards member Sign up for texts Buy online, pick up in store Find a store My account Customer care Returns Privacy policy Help & FAQs *In Stores & Online - $5.95 full-size Men's body care & Bar Soaps & $35 full-size cologne on October 16, 2026 at 6:00 AM ET to October 17, 2026 at 5:59 AM ET. Stores: Valid at participating U.S. Bath & Body Works stores. Print email or provide on device at time of purchase. Online/Buy Online, Pick Up In Store: Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com Add eligible items to cart and enter promotion code FRESHPICKS during checkout. All: Limit 24 per offer. Eligible items will be adjusted at checkout, up to the limit. Except as determined by BBW in its sole discretion, offer cannot be combined with any other scannable coupons or code-based offers except My Bath & Body Works Rewards and Birthday Reward. This offer is not redeemable for cash or gift cards. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Void if altered, copied, transferred, auctioned or sold. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. *In Stores & Online - Buy 1, get 1 FREE select candles on October 15, 2026 at 6:00 AM ET to October 19, 2026 at 5:59 AM ET. Stores: Valid at U.S. Bath & Body Works stores. No coupon required. Online/Buy Online, Pick Up In Store: Valid on http://www.bathandbodyworks.com. Eligible items can be found at http://www.bathandbodyworks.com No code required. Must add 2 items to bag. Shipping applies to free items. All: Free item is the lowest priced item in each set of 2. Excludes Reserve Collection Single Wick Candles, 4-Wick Candles & clearance items. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges. Refer to the return policy for more information. No rain checks issued. Other restrictions may apply. Offer subject to change without notice. Selection may vary by store, pick up in store, and online. *In Stores & Online - Buy 3, get 3 free all Full-Size Body, Skin & Hair Care on October 13, 2026 at 6:00 AM ET to October 22, 2026 at 5:59 AM ET. Stores: Valid at participating U.S. Bath & Body Works stores. No coupon required. Online/Buy Online, Pick Up In Store: Eligible items can be found at http://www.bathandbodyworks.com No code required. Must add 6 items to bag. Shipping applies to free items. All: Select SPF not available in Hawaii. Mineral SPF not available in Puerto Rico. Free items are the 3 lowest priced items in each set of 6 eligible items when ranked from highest to lowest price. Price of free items will be prorated as a discount across all items. Single item purchases are at regular price. Offer is not valid toward previous purchases or on product purchased through third parties (including, but not limited to, Amazon, Instacart, TikTok, & Ulta Beauty). Offer subject to adjustment due to returns, cancellations and exchanges

Brand
Bath & Body Works
Industry
Ecommerce · Bath and body
Type
Promotional
Email
Sale / discount
Sent
Day 16 after signup
Sent at
Fri, 7:54 PM UTC
From
Bath & Body Works <bathandbodyworks@e2.bathandbodyworks.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Main button
“Final hours”
Calls to action
2 buttons, 43 links
Length
1,047 words · 5 min read
Images
12
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Helvetica Neue, Helvetica
Dark mode
Custom dark styles

Colors

  • #6c8cc4
  • #ffffff
  • #0a1d79
  • #270101
Blue emailsLight emails

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