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Email examplesBrandsAmerican GirlSale / discount

American Girl sale email

Promotes 20% off select items, including some dolls, for a limited time. It invites shoppers to browse eligible finds before the offer ends.

American Girl

Day 33 after signup

Hi friend—so many finds...now on sale! ✨

Save 20% on hundreds of must-haves, including select dolls, through 11/1. See what you'll find!

Why it works

  • Pair a light, curiosity-led subject with a preview that states the discount and what kinds of items are included.
  • Make the offer deadline clear so readers can judge how long they have to browse.
  • Use a low-friction invitation to explore eligible products rather than making the message feel like a hard sell.

How it is built

  1. Playful sale subject
  2. Discount and item preview
  3. Browse eligible finds
  4. Offer terms and deadline
  5. Brand footer
Email copy

Update your contact preferences / Unsubscribe / View privacy statement / Contact / View in browser 333 Continental Blvd., El Segundo, CA 90245 ©2026 American Girl. American Girl and associated trademarks are owned by American Girl, LLC. *Receive 20% off select items. Maximum discount is $90. Offer valid from 10/28/26 through 11:59 p.m. Central Time on 11/1/26, or while supplies last. Offer valid at americangirl.com only. Valid on items using this link only: https://www.americangirl.com. Offer not valid on items outside this promotional link. No refunds or adjustments on previous purchases. Cannot be combined with other offers or promotion codes. We reserve the right to limit order and item quantities. Offer will not be extended if you are unable to order due to technical issues. Offer is non-transferable. Restrictions apply. American Girl reserves the right to modify or cancel this promotion at any time without notice. Void where prohibited.

Brand
American Girl
Industry
Ecommerce · Toys and dolls
Type
Promotional
Email
Sale / discount
Sent
Day 33 after signup
Sent at
Wed, 1:00 PM UTC
From
American Girl <news@americangirl.com>
Sent with
SendGrid
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
154 words · Under a minute
Images
23
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Inter, Ubuntu
Dark mode
No custom styles

Colors

  • #fffffe
  • #000000
Light emails

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