American Girl
Day 13 after signup
A holiday return: Festive fashions from the archives!
Plus, shop the NEW character charms to adorn your accessories
Why it works
- A nostalgic seasonal hook gives the campaign a clear theme.
- Pairing archival favorites with a new product creates two distinct reasons to explore the collection.
- The preview text introduces the secondary product without distracting from the main holiday angle.
How it is built
- Seasonal email header
- Archived fashion feature
- New charm spotlight
- Contact and legal footer
Email copy
Update your contact preferences / Unsubscribe / View privacy statement / Contact / View in browser 333 Continental Blvd., El Segundo, CA 90245 ©2026 American Girl. American Girl and associated trademarks are owned by American Girl, LLC.