American Girl
Day 16 after signup
Never fear—Halloween fun is here! 🎃
Plus, discover sweet costumes + treat your girl to a new style in store
Why it works
- A seasonal subject line makes the campaign feel timely and sets a playful tone before introducing products.
- Pairing featured items with a clear promotion gives readers distinct shopping paths without changing the campaign's seasonal focus.
How it is built
- Halloween-themed opening
- Featured doll products
- Outlet offer details
- Preference and unsubscribe footer
Email copy
Molly McIntire™ 18-inch Doll, Book & Accessories (Historical Characters) Modern Era™ Kirsten™ Doll Claudie™ 18-inch Doll & Book (Historical Characters) Update your contact preferences / Unsubscribe / View privacy statement / Contact / View in browser 333 Continental Blvd., El Segundo, CA 90245 ©2026 American Girl. American Girl and associated trademarks are owned by American Girl, LLC. §Save up to 75% on select Last Chance Outlet items while supplies last; quantities are limited to current stock. All outlet sales are final. Product packaging may be in less-than-perfect condition, where marked on each product page. Discounts shown are valid online for outlet items only at americangirl.com. Discounts not valid elsewhere, including at American Girl® retail stores. No refunds or adjustments on previous purchases. We reserve the right to limit order and item quantities. Cannot be combined with other offers or promotion codes except where American Girl has scheduled an additional authorized promotion. American Girl reserves the right to modify or cancel this promotion at any time without notice. Void where prohibited.