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Email examplesBrandsAmerican GirlWelcome

American Girl welcome email

Welcomes the subscriber to American Girl and invites them to explore its offerings. It also includes a limited-time offer on select items and explains the restrictions.

American Girl

Day 9 after signup

Hi ⭐️ Welcome to American Girl!

All the joys of girlhood are waiting inside.

Why it works

  • Pair a direct welcome with an inviting line that conveys the brand's world and gives new subscribers a reason to explore.
  • Keep the offer restrictions available near the promotion so the terms are easy to find.

How it is built

  1. Welcome greeting
  2. Girlhood invitation
  3. Select-item offer
  4. Offer terms
  5. Footer links
Email copy

Update your contact preferences / Unsubscribe / View privacy statement / Contact / View in browser 333 Continental Blvd., El Segundo, CA 90245 ©2026 American Girl. American Girl and associated trademarks are owned by American Girl, LLC. *Receive 25% off select items. Maximum discount is $110. Offer valid from 10/1/26 through 11:59 p.m. Central Time on 10/5/26, or while supplies last. Offer valid at americangirl.com only. Valid on items using this link only: https://www.americangirl.com. Offer not valid on items outside this promotional link. No refunds or adjustments on previous purchases. Cannot be combined with other offers or promotion codes. We reserve the right to limit order and item quantities. Offer will not be extended if you are unable to order due to technical issues. Restrictions apply. American Girl reserves the right to modify or cancel this promotion at any time without notice. Void where prohibited.

Brand
American Girl
Industry
Ecommerce · Toys and dolls
Type
Lifecycle
Email
Welcome
Sent
Day 9 after signup
Sent at
Sun, 2:54 PM UTC
From
American Girl <news@americangirl.com>
Sent with
SendGrid
All welcome email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
151 words · Under a minute
Images
21, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Inter, Ubuntu, agenda
Dark mode
No custom styles

Colors

  • #ffffff
  • #222427
Light emails

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