Pricing at Every Scale

Monthly Emails	Sequenzy	Mailgun (Foundation)	Mailgun (Scale)	Notes
2,500	Free	Free (100/day)	N/A	Both have free tiers
15,000	$19/mo	$35/mo	$90/mo	Sequenzy 45% cheaper
50,000	$29/mo	$35/mo	$90/mo	Similar on Foundation
100,000	$49/mo	$75/mo	$90/mo	Sequenzy 35–45% cheaper
300,000	$99/mo	~$200/mo	~$250/mo	Sequenzy 50%+ cheaper
600,000	$199/mo	~$400/mo	~$450/mo	Sequenzy 50%+ cheaper
1,200,000	$349/mo	Custom	Custom	Enterprise territory

Note: Mailgun pricing is approximate based on their published tiers plus overage rates. Sequenzy includes marketing automation, AI generation, STO, Stripe integration, and visual editor — features Mailgun doesn't have at any price. Mailgun includes email validation and inbound parsing that Sequenzy doesn't have.

Key pricing insight: If you're currently paying for Mailgun + a separate marketing tool (Mailchimp, ConvertKit, etc.), Sequenzy likely saves you 40–60% by consolidating into one platform.

Who Should Use Each Platform

Choose Sequenzy if you are:

• A SaaS founder who needs both transactional and marketing email
• Currently using Mailgun + a separate marketing tool (consolidate into one)
• Someone who wants AI to generate email sequences and content
• A team that needs visual email building, not just HTML templates
• Focused on Stripe integration and revenue attribution

Choose Mailgun if you are:

• A developer who needs a pure, battle-tested transactional API
• Sending millions of emails per day at enterprise scale
• Relying on email validation API for list cleaning
• Using inbound email parsing for support tickets or workflows
• Needing dedicated IPs for sender reputation isolation

Use Sequenzy to replace Mailgun + marketing tool if you:

• Currently run Mailgun for transactional + Mailchimp/ConvertKit for marketing
• Want one platform, one bill, and one dashboard for all email
• Need Stripe-integrated automation that spans transactional and marketing

Real Setup Time

Task	Sequenzy	Mailgun
Account creation	2 minutes	5 minutes
First transactional email	20 minutes	20 minutes
SMTP relay setup	15 minutes	15 minutes
First marketing campaign	15 minutes	N/A (not supported)
Stripe integration	5 minutes	N/A (not available)
Full onboarding sequence	30 min (AI)	N/A (not available)
Domain authentication	10 min + DNS	10 min + DNS
Full production setup	1–2 hours	1–2 hours

For transactional email, setup time is similar — both are developer-friendly with good docs. Sequenzy adds marketing capabilities that Mailgun simply doesn't have, so there's no comparison there.

How to Migrate from Mailgun to Sequenzy

Step 1: Inventory Your Mailgun Usage

List all transactional email types you send through Mailgun — password resets, receipts, notifications, etc. Also note if you use Mailgun-specific features like email validation or inbound parsing (you'll need alternatives).

Step 2: Recreate Templates

Move your HTML templates to Sequenzy's visual editor or upload them directly. Sequenzy supports both drag-and-drop building and raw HTML. Template variables may need syntax adjustment.

Step 3: Update API Calls

Replace Mailgun API calls with Sequenzy's transactional API. The pattern is similar — POST request with recipient, template, and variables — but the endpoints and authentication differ. Sequenzy also supports SMTP relay if you prefer that migration path.

Step 4: Connect Stripe

Link Stripe (or Paddle/Lemon Squeezy) to Sequenzy. This is new functionality you didn't have with Mailgun — automatic subscription data sync, MRR tracking, and churn signals.

Step 5: Add Marketing (New Capability)

Build marketing campaigns, onboarding sequences, and lifecycle emails — all things Mailgun couldn't do. Use AI to generate sequences or build them manually in the visual editor.

Step 6: Remove Separate Marketing Tool

If you were using Mailchimp/ConvertKit/etc. alongside Mailgun, migrate those subscribers and automations to Sequenzy. You now have one platform for everything.

Step 7: Replace Email Validation (If Used)

If you used Mailgun's email validation API, set up a third-party alternative like ZeroBounce or NeverBounce. Sequenzy doesn't have built-in validation.

Migration timeline: 1–2 days for most teams. The main work is updating API calls and recreating templates. The marketing setup is net-new and can be done gradually.

When should you choose Sequenzy?

1. You Need Marketing + Transactional in One Platform

Most SaaS teams using Mailgun also pay for Mailchimp, ConvertKit, or similar for marketing. Sequenzy replaces both — transactional emails (password resets, receipts) and marketing campaigns (onboarding, newsletters, promotions) in one platform, one bill, one dashboard.

2. You Want a Visual Email Builder

Mailgun requires HTML templates coded from scratch. Sequenzy has a modern drag-and-drop editor where you build emails visually. Non-developers can create and edit emails without touching code.

3. You Want Native Stripe Integration

Sequenzy connects directly to Stripe via our native integration — MRR tracking, subscription status, churn signals, and revenue attribution. Mailgun has no concept of your billing data. Trigger emails based on subscription events, failed payments, and trial expirations.

4. You Want AI-Generated Content

Describe what you need ("5-email trial-to-paid sequence for a project management SaaS") and our AI generates everything. Mailgun delivers emails but doesn't help you write them — it's pure infrastructure.

5. You Want One Platform Instead of Two

If you're paying for Mailgun ($35–90/mo) + a marketing tool ($30–100+/mo), Sequenzy at $49/mo likely saves you money while simplifying your stack. One API, one dashboard, one set of subscriber data.

When should you stick with Mailgun?

1. You Need Enterprise-Scale Transactional

Mailgun has 10+ years of battle-tested infrastructure for massive email volume. If you're sending millions of emails per day and need proven reliability at that scale, Mailgun is more proven. Sequenzy handles typical SaaS volumes well but isn't designed for the same extreme scale.

2. You Need Email Validation

Mailgun's built-in email validation API cleans lists and verifies addresses in real-time. We don't have email validation. If bounce prevention through validation is critical to your workflow, Mailgun (or a third-party validator with Sequenzy) is needed.

3. You Need Inbound Email Parsing

Mailgun can receive and parse incoming emails — routing replies to support systems, processing email-to-app workflows, etc. We don't support inbound email. If you rely on inbound parsing, Mailgun is irreplaceable for that use case.

4. You Need Dedicated IPs

Mailgun offers dedicated IPs on the Scale plan ($90/mo) for sender reputation isolation. We only offer dedicated IPs for enterprise customers. If dedicated IP control matters for your deliverability strategy, Mailgun is more accessible.

5. You Only Need Transactional

If you genuinely only need transactional email (no marketing campaigns, no sequences, no subscriber management), Mailgun is excellent and focused. You'd be paying for marketing features you won't use with Sequenzy.

Honest Limitations of Sequenzy

• No email validation API: Mailgun has built-in validation. You'd need a third-party service.
• No inbound email parsing: Can't receive and route incoming emails.
• No dedicated IPs on lower tiers: Only available for enterprise customers.
• Newer platform: Less battle-tested than Mailgun's 10+ years at massive scale.
• Volume tiers vs pay-per-email: Less precise pricing for variable sending volumes.
• Fewer client libraries: Mailgun has official SDKs for more languages.
• Less proven at extreme scale: Not designed for millions of emails per day.

Honest Limitations of Mailgun

• No marketing automation: Purely transactional — you need a separate marketing tool.
• No visual email builder: HTML templates only, requiring development resources.
• No Stripe integration: No concept of subscriptions, MRR, or billing data.
• No AI features: Doesn't help write emails, generate sequences, or optimize content.
• No subscriber management: Basic list management, no segments or lifecycle tracking.
• Two-tool problem: Most SaaS teams need Mailgun + a marketing platform, adding cost and complexity.
• Sinch/Pathwire acquisition: Some users report declining support quality after acquisition.
• No revenue attribution: Tracks delivery metrics, not business impact.