Your product has companies. Now your email does too.
Accounts add a real company object with attributes, members, roles, and org events, so a trial-ending email goes to the owner once instead of to all five seats.
Benefits
Why Sequenzy for Accounts?
A Real Account Object
Store the company, workspace, or team from your app with your own external ID, a name, and an optional domain. No mapping table, no fake contact records.
Attributes That Reach Every Member
Set plan, seats, MRR, trial end date, or usage once on the account. Sequenzy fans those attributes out to every member for segments and merge tags.
Members With Roles
Contacts join accounts as owner, admin, or member, and one contact can belong to several accounts. Target the people who can actually act.
Events About the Org
Send trial_started, plan_changed, seat_limit_reached, or payment_failed to the account. Pick who receives it and get an account timeline for free.
How it works
Get started in minutes
Upsert the account
POST an account with your own externalId, a name, an optional domain, and a handful of attributes like plan, seats, and trial end date.
Attach members with roles
Add contacts as owner, admin, or member. Person events can carry an account reference, which creates the membership for you.
Send account events
Fire org events such as trial_ending or payment_failed and choose the recipients - owners by default, or admins, all, or none.
Segment, personalize, and send
Filter on account.plan or account.seats, use merge tags like {{account.name}}, and enroll sequences once per account instead of once per seat.
Use cases
Built for real-world use cases
See how SaaS teams use Sequenzy accounts.
Trial-Ending Email, Once Per Company
A five-seat trial should get one email, not five. Send the account event to owners and enroll the sequence once per account.
Example
Account event trial_ending with recipients: owners, plus matching-field enrollment on account.externalId.
Plan and Seat Segments
Build segments from account attributes instead of copying plan and seat counts onto every contact and hoping they stay in sync.
Example
account.plan is pro AND account.seats greater than 5
Failed Payment Recovery
A card decline is a company problem. Route it to the people who hold the billing relationship and leave the rest of the team alone.
Example
Account event payment_failed with recipients: owners, so admins and members are not alarmed.
Expansion Nudges to Admins
When a workspace hits its seat limit, reach the owners and admins who can add seats, and personalize with the workspace name.
Example
seat_limit_reached with recipients: admins and a subject line using {{account.name}}.
Comparison
How Sequenzy Accounts compare
What you get when your email platform understands companies, not just people
Pricing
Simple, transparent pricing
Unlimited contacts on all plans. Only pay for emails you send.
All features included.Pay only for emails you send.
Monthly volume
All features included
- Unlimited contacts
- No daily email limit
- Visual automation builder
- Transactional email API
- Reply tracking & team inbox
- 1 landing page
- Unlimited team members
- Goal tracking & revenue attribution
- Unlimited lists and segments
- Payment integrations (Stripe · Paddle · Lemon Squeezy)
- API, MCP, and CLI access
- Unlimited sending domains
- SPF, DKIM, and DMARC
- Deliverability monitoring
- Send time optimization
- A/B testing
- No "Sent with Sequenzy" watermark
- Personal founder support
FAQ
Frequently Asked Questions
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