Novu's pricing page
Captured from novu.co. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Novu plan should you choose?
Start here
Free
Developers exploring product notifications. It is the first tier to check when you only need the core Novu workflow. Watch for: Limited retention and team seats
Public price
$0/mo
10,000 workflow runs/month.
Main upgrade
Pro
Teams moving beyond experimentation. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Workflow limits still apply
Public price
From $30/mo
30,000+ workflow runs/month, with overages listed separately.
High-volume or advanced
Enterprise
Enterprises needing compliance, data residency, and self-hosting. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Requires sales process
Public price
Custom
Custom volume tiers starting around 10M+ workflow runs/month.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Product notification workflows
Novu: Novu maps cost to workflow runs across channels.. Sequenzy: Sequenzy is not a notification framework.. Novu is better for developer-owned product notifications.
Lifecycle email campaigns
Novu: Novu can send email but is organized around workflows and notification infrastructure.. Sequenzy: Sequenzy is purpose-built for SaaS campaign workflows.. Sequenzy is better for marketing-led email programs.
Enterprise self-hosting
Novu: Novu Enterprise includes self-hosting options.. Sequenzy: Compare only if self-hosted notification control is not required.. Novu wins when deployment control is a hard requirement.
What to watch for
Workflow runs are not the same as marketing email sends.
Pro and Team overages are listed at $1.20 per 1,000 additional workflow runs.
Novu is notification infrastructure, not a customer marketing platform.
Novu pricing follows workflow runs
Novu's unit is the notification workflow run. That makes sense for engineering teams, but it is a different comparison than contact-based or email-send pricing.
Teams should estimate product events, workflow runs, channels per workflow, environments, retention needs, and whether notification logic should live in developer-owned infrastructure. Novu is strongest when notifications are part of the product surface: in-app inbox, push, chat, SMS, or email from a single workflow. It is not the right comparison if the buying question is marketing strategy or lifecycle campaign copy.
Use Novu alternatives for notification infrastructure comparisons. Use Sequenzy vs Novu when you need to separate product notifications from lifecycle email campaigns.
Novu vs Sequenzy
Novu is for product notification systems. Sequenzy is for SaaS lifecycle email campaigns.
Novu vs Sequenzy
How Novu compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Novu is a strong engineering platform for notifications. Sequenzy is the more focused option when the problem is SaaS marketing email rather than notification workflow infrastructure.
FAQ
Sources checked · Jun 16, 2026