Act-On's pricing page
Captured from act-on.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Act-On plan should you choose?
Start here
Professional
Marketing teams that need full automation without Enterprise scope. It is the first tier to check when you only need the core Act-On workflow. Watch for: Add-ons can change final quote
Public price
$900/mo shown
Public estimator shown at 2,500 active contacts.
Main upgrade
Enterprise
Larger teams needing advanced integrations and reporting. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Requires sales conversation
Public price
Custom
Custom quote for scale and scope.
What Act-On costs at your size
The cheapest plan that covers each size, from Act-On's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
B2B team with a large dormant database
Act-On: Active-contact pricing can avoid paying for everyone stored.. Sequenzy: Better when SaaS lifecycle work is the primary need.. Act-On is strongest when active-contact billing reduces enterprise automation cost.
Team needing CRM plus SMS and transactional email
Act-On: Expect add-ons or Enterprise packaging.. Sequenzy: More focused on lifecycle email than full B2B suite packaging.. Price add-ons before comparing.
Early-stage SaaS lifecycle campaigns
Act-On: Professional starts high for small teams.. Sequenzy: Better fit for SaaS lifecycle execution without enterprise overhead.. Sequenzy is usually simpler for product-led SaaS.
What to watch for
Pricing varies by active-contact volume, configuration, implementation, and add-ons.
Act-On says annual contracts are required.
CRM, SMS, transactional email, and advanced analytics may be add-ons.
Costs beyond the headline price
- Act-On requires an annual contract, so monthly slider prices are billed as an annual commitment.
- The slider starting price can rise with add-ons, configuration, and implementation.
- CRM integration, Data Studio, Account-Based Marketing, SMS, transactional email, InSite AI Web Agent, and AI-powered advanced analytics can be paid add-ons on Professional.
- Premium and Premium Plus support programs cost extra for faster response times and added guidance.
- You pay for Active Contacts engaged in a given month, so emailing more contacts in peak months can raise the bill.
Act-On pricing is active-contact based
Act-On is not a low-cost newsletter tool. Its pricing makes the most sense when you have a large database but only actively market to a smaller segment each month.
The active-contact model can be useful for B2B teams with a big CRM database and a smaller monthly nurture audience. The total cost still depends on database hygiene, campaign operations, sales handoff, reporting, and whether Act-On becomes the team's primary marketing automation system. It is less compelling if the team only needs lightweight SaaS lifecycle emails.
Use Act-On alternatives to compare B2B automation tools. Use Sequenzy vs Act-On when the decision is focused lifecycle email versus broader marketing automation.
Act-On vs Sequenzy
Act-On is broader B2B marketing automation. Sequenzy is more focused on SaaS lifecycle email and campaign execution.
Act-On vs Sequenzy
How Act-On compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
Act-On is built for serious B2B marketing automation buyers who value active-contact billing. Sequenzy is a better fit when you need SaaS lifecycle email without enterprise contract and add-on complexity.
FAQ
Sources checked · Jun 16, 2026