CleverTap's pricing page
Captured from clevertap.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which CleverTap plan should you choose?
Start here
Core
Startups and growing apps that want analytics and engagement without a sales cycle. It is the first tier to check when you only need the core CleverTap workflow. Watch for: Pivots, flows, advanced cohorts, RFM and custom-list segments are add-ons or unavailable
Public price
From $85/mo
Per-MAU tiers: $85 (5k), $275 (20k), $550 (40k), $825 (60k), $1,100 (80k), $1,300 (100k). Billed monthly after a 30-day trial.
Main upgrade
Pro
Scaling apps that need deeper personalization and a success team. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: No public price
Public price
Custom
Quote-only, through a demo.
High-volume or advanced
Ultimate
Enterprise teams that want AI decisioning, predictions and long data history. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Decisioning Agents (campaign, variant and lifecycle) are extra add-ons
Public price
Custom
Quote-only, through a demo.
What CleverTap costs at your size
The cheapest plan that covers each size, from CleverTap's published pricing. Check the sources below for the date it was verified.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
Subscription app with 20,000 MAU sending lifecycle email
CleverTap: $275/mo for Core at 20,000 MAU, or about $352.50/mo with CleverTap-managed email ($50 plus 10% of base). Your own ESP is the cheaper route but adds another vendor.. Sequenzy: Push and in-app are unlimited and email is billed by sends. Three emails per user per month is 60,000 sends, which is the $49/mo plan.. When email and push are the main channels, paying per email sent is far cheaper than paying for every active user. You give up CleverTap's funnels and cohorts.
Consumer app at 100,000 MAU that relies on analytics
CleverTap: $1,300/mo for Core at 100,000 MAU, plus 10% ($130) for advanced analytics such as pivots and flows.. Sequenzy: Sequenzy has no funnels or cohort analytics, so you would pair it with Amplitude, Mixpanel or PostHog.. CleverTap is good value when its analytics replace a separate product analytics tool. If you already pay for one, you pay for analytics twice.
App past 100,000 MAU or needing Pro features
CleverTap: Quote-only. Vendr reports a median of about $67,000 a year, with contracts from roughly $26,000 to $97,000.. Sequenzy: Published prices at every volume, with no demo or annual contract required.. Budget for a sales process and an annual contract once you outgrow Core.
Anonymous users who never sign in
CleverTap: CleverTap tracks anonymous device profiles, so you can push to users before they create an account.. Sequenzy: Every Sequenzy contact needs an email address, so users get push only after they sign in.. CleverTap wins for apps that monetize logged-out users.
What to watch for
Only Core has public prices, and only up to 100,000 MAU. Pro, Ultimate and anything larger are quote-only, and Vendr puts the median CleverTap contract at about $67,000 a year.
Add-ons are priced as a percentage of your base plan, so every MAU tier you climb also raises the cost of WhatsApp, advanced analytics, managed email and the rest.
You are billed on the higher of your selected MAU tier or your actual MAU, so a burst of new installs can push you into the next tier.
Email and SMS are free to connect only if you bring your own provider (SendGrid, Amazon SES, Twilio and so on), and you pay that provider separately.
The Black Friday 2026 discount (50% off for 6 months or 75% off for 12 months) ends in late November, and later bills revert to the list prices above.
Costs beyond the headline price
- CleverTap Email (managed sending with one dedicated IP, AMP for Email and Email on Acid testing) costs $50 plus 10% of your Core base plan. Without it you connect your own ESP and pay that provider directly.
- WhatsApp Connect, for your own WhatsApp provider such as Vonage (Nexmo) or Gupshup, costs 10% of the base plan. WhatsApp Direct, using CleverTap's provider, costs 20% of the base plan, not counting message credits.
- On Core, advanced analytics (pivots, flows, formulas, composite events, advanced cohorts), Premium Channels (app native display, Google Ads, Facebook audiences), content personalization and cloud export each cost 10% of the base plan, while Promos and custom list segments cost 20%.
- SMS sent through your own provider is billed by that provider. SMS Direct and RCS through CleverTap are add-ons on Pro and Ultimate only.
- CleverAI tokens are a shared credit pool for AI copy, images and segments. Each plan includes a starter pool, and top-ups go through your CSM. Tokens do not expire.
- Prices exclude tax, and billing is in USD on the US site.
How CleverTap pricing works
CleverTap sells three plans, but only one of them has a price you can see. Core is self-serve, priced in fixed monthly active user (MAU) tiers, and starts with a 30-day free trial. Pro and Ultimate are sold through a demo. Every plan is metered on MAU: a user counts once per calendar month if they fire at least one tracked event, and you pay for the higher of the tier you picked or the users you actually had.
| MAU (up to) | Core list price | Per 1,000 MAU |
|---|---|---|
| 5,000 | $85/mo | $17.00 |
| 20,000 | $275/mo | $13.75 |
| 40,000 | $550/mo | $13.75 |
| 60,000 | $825/mo | $13.75 |
| 80,000 | $1,100/mo | $13.75 |
| 100,000 | $1,300/mo | $13.00 |
| Over 100,000 | Sales quote | Custom |
The tiers are wide, so the effective rate depends on where you sit inside one. An app with 21,000 MAU pays the 40,000 price, which works out to about $26 per 1,000 actual users.
The add-ons are where the bill grows
Core includes more than many people expect: push, in-app, App Inbox, web push, journeys, A/B tests, funnels, cohorts and trends. Email and SMS are included too, as long as you connect your own provider. CleverTap does not charge for that connection, but you still pay SendGrid, Amazon SES or Twilio for the messages.
Most other extras are priced as a percentage of your base plan, so they get more expensive with every MAU tier:
- CleverTap Email, the managed option with a dedicated IP: $50 plus 10%
- WhatsApp Connect (your own provider): 10%. WhatsApp Direct (CleverTap's provider): 20%, plus message credits
- Advanced analytics, Premium Channels, content personalization, cloud export: 10% each
- Promos and custom list segments: 20% each
At 60,000 MAU, managed email plus WhatsApp Direct plus advanced analytics adds $50 plus 40% of $825, about $380 a month, taking Core from $825 to roughly $1,205. Check which of these your team actually needs before you pick a tier.
Core, Pro or Ultimate?
Core is enough if you mainly need push, in-app and journeys with standard analytics. Pro is the step up when you want CleverTap's optimization features (best time and channel, automated A/B), pivots and flows, warehouse imports, approval workflows and a dedicated success manager. Ultimate is for teams buying predictions, recommendations, IntelliNode and 10-year data retention. Neither Pro nor Ultimate has a public price. Vendr's data puts the median CleverTap contract around $67,000 a year, and that figure is where most Pro conversations start.
If you are weighing CleverTap against similar platforms, our CleverTap alternatives guide compares 12 options for app teams, and MoEngage pricing covers its closest rival. OneSignal pricing shows the cheapest per-MAU push option, and Braze pricing the enterprise end.
CleverTap vs Sequenzy on cost
CleverTap charges for every active user whether or not you message them. Sequenzy charges for emails sent and includes web push, iOS and Android push, in-app messages and content cards on every plan. For a subscription app with 20,000 MAU that sends three lifecycle emails per user a month, that is $275 on CleverTap Core (plus your ESP, or $352.50 with managed email) against $49 on Sequenzy. Sequenzy also connects natively to RevenueCat, Superwall and Adapty, so trial, renewal, billing-issue and cancellation events start sequences without webhook glue.
There are two honest trade-offs. Sequenzy has no funnels or cohort analytics, so you would keep or add Amplitude, Mixpanel or PostHog. And every Sequenzy contact needs an email address, so anonymous users who never sign in cannot receive push. If your app depends on either, CleverTap remains the better fit. For a full feature comparison, see Sequenzy vs CleverTap.
CleverTap vs Sequenzy
How CleverTap compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.82 / 1k at $49/mo for 60k emails
Verdict
CleverTap is one of the few mobile engagement platforms with published prices, and Core is fair value if you use its funnels, cohorts and journeys together. The bill climbs fast after that. Add-ons scale with your base plan, managed email and WhatsApp cost extra, and anything past 100,000 MAU or Core needs a contract. If your app mostly needs email, push and in-app driven by subscription events, Sequenzy costs far less because push is unlimited and email is billed by sends.
FAQ
Sources checked · Nov 8, 2026
Written by Nic Polotnianko, co-founder of Sequenzy, which appears in this comparison. How we compare tools