Updated 2026-02-01

Best Email Marketing Tools for Nanny Agencies

Connect families with great nannies, nurture both audiences, and grow your placement business with the right email marketing platform.

Try Sequenzy FreeSee All Tools

Nanny agencies serve two audiences: families seeking childcare and nannies seeking positions. Email marketing keeps both engaged. Nurture families through their decision process, keep nannies connected for future placements, and build the trust that leads to referrals. Here are 13 email marketing platforms that work for nanny agencies.

Why Nanny Agencies Need Email Marketing

Nurture Families

Finding the right nanny takes time. Email keeps your agency top of mind while families consider their options.

Engage Nannies

Great nannies are not always available. Email keeps them connected for future placements and referrals.

Build Trust

Families trust you with their children. Email demonstrates your values, vetting process, and care.

Generate Referrals

Happy families and placed nannies refer others. Systematic follow-up makes referrals consistent.

13 Best Email Marketing Tools for Nanny Agencies

Our Top Pick for Nanny Agencies
#1
Sequenzy

AI-powered email marketing for service businesses.

Visit
Best for
Nanny agencies wanting automated communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes placement sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
Start Free Trial
#2
Mailchimp

Popular platform with broad features.

Visit
Best for
Nanny agencies wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not placement-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
ActiveCampaign

Powerful automation for multiple audiences.

Visit
Best for
Large nanny agencies with structured processes
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Multiple pipelines
  • Great segmentation

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for smaller agencies
See Full Comparison
#4
Constant Contact

Reliable with phone support.

Visit
Best for
Nanny agencies wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
See Full Comparison
#5
Brevo

Good value with SMS included.

Visit
Best for
Budget-conscious nanny agencies
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
MailerLite

Clean and affordable for newsletters.

Visit
Best for
Nanny agencies wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not placement-focused
See Full Comparison
#7
HubSpot

Enterprise CRM and marketing platform.

Visit
Best for
Large nanny agencies with teams
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Expensive
  • Complex setup
  • Overkill for most
  • Lock-in risk
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

Visit
Best for
Nanny agencies doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • Not placement-focused
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

Visit
Best for
Nanny agencies wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
Drip

E-commerce focused, not for placement services.

Visit
Best for
Not recommended for nanny agencies
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
See Full Comparison
#11
ConvertKit

Built for creators, not agencies.

Visit
Best for
Childcare content creators
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not agency-focused
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#12
Moosend

Budget-friendly with good features.

Visit
Best for
Very price-conscious nanny agencies
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Not placement-focused
See Full Comparison
#13
Campaign Monitor

Professional templates for branded emails.

Visit
Best for
Nanny agencies prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Professional templates
  • Great branding
  • Reliable delivery
  • Clean look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not placement-focused
See Full Comparison

Feature Comparison

FeatureSequenzyActiveCampaignMailchimpConstant Contact
Family nurture
Nanny engagement
AI content
Multiple audience support
Basic
Basic
Automation
Basic
SMS support
Free tier

Email Sequences Every Nanny Agencie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Family Inquiry Nurture

Trigger: When family inquires

Nurture families seeking childcare.

Immediately
Finding the perfect nanny for your family

Thank them. Explain your process. What to expect.

Day 3
What makes a great nanny match

Selection criteria. Your vetting process. Quality standards.

Day 7
Families we've helped

Success stories. Testimonials from placed families.

Day 14
Ready to meet your nanny?

Consultation invitation. Next steps.

Nanny Database Nurture

Trigger: When nanny joins database

Keep nannies engaged for future placements.

Immediately
Welcome to {{agency_name}}, {{first_name}}

Thank them. Profile setup. What to expect.

Monthly
New opportunities at {{agency_name}}

Current openings. Professional development tips.

Post-Placement Follow-Up

Trigger: After successful placement

Check in and generate referrals.

Week 2
How is everything going, {{family_name}}?

Check in. Address concerns. Ensure success.

Month 1
One month check-in

Longer-term check. Review request.

Month 3
Know anyone looking for childcare?

Referral request. Easy way to refer.

Seasonal Family Outreach

Trigger: Before school year, summer

Reach families planning childcare changes.

Seasonal
Planning {{season}} childcare?

Seasonal care options. Start planning early.

Create These Sequences with AI

How to Choose the Right Email Tool

Two audiences. Families and nannies need completely different content and communication.

Trust-building. Your emails should demonstrate care, professionalism, and thoroughness.

Segmentation. Keep family and nanny communications separate and appropriate.

What Works for Nanny Agencies

Trust is everything. Families trust you with their children. Demonstrate your standards.

Keep nannies engaged. Your best placements come from nannies who stay connected.

Follow through on placements. Check-ins show you care about long-term success.

Getting Started

  1. Segment contacts into families and nannies
  2. Set up family inquiry nurture
  3. Create monthly nanny engagement
  4. Build post-placement follow-up

Start simple and expand later.

Frequently Asked Questions

Create separate lists and sequences. Families need trust-building content. Nannies need job opportunities and support.

Monthly for nannies in your database. More frequently for families in active search. Quarterly for placed families.

Your vetting process, success stories, childcare tips, and what makes a great nanny match. Build trust.

Job opportunities, professional development, industry news, and recognition. Keep them engaged.

Share your screening process, background check standards, and successful placements. Transparency builds confidence.

Open rates, inquiry conversions, and placements. Track which content drives the most engagement.

Website signup. Job boards. Parenting groups. Childcare resources downloads.

Yes. Nurture sequences, post-placement follow-ups, and monthly updates can all be automated.

Be warm and professional. 'Finding your perfect nanny' or 'New opportunities this month' work well.

Ask after successful placements. Make it easy. Consider referral incentives for families and nannies.

Ready to grow your nanny agencie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

Start Free TrialView Pricing

Related Industries

Email Marketing for Home Care Services

Find the best email marketing software for your home care business. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Email Marketing for Doulas

Find the best email marketing software for your doula practice. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Email Marketing for Family Photographers

Find the best email marketing software for your family photography business. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com