Updated 2026-02-01

Best Email Marketing Tools for Doulas

Connect with expectant families, build trust, and grow your doula practice with the right email marketing platform.

Birth support is deeply personal. Expectant parents choose doulas they trust and feel connected to. Email marketing builds that connection before families ever meet you. Share your philosophy, educate about birth options, and nurture relationships that lead to bookings. Here are 13 email marketing platforms that work for doulas.

Why Doulas Need Email Marketing

Build Connection Early

Families research doulas months before they need support. Email lets you build relationships during that research period.

Share Your Philosophy

Your approach to birth support matters. Email lets you communicate your values and what makes you different.

Educate Expectant Parents

Helpful content about pregnancy and birth positions you as a knowledgeable resource, not just a service provider.

Generate Referrals

Supported families refer friends. Systematic follow-up keeps you top of mind when they know someone expecting.

13 Best Email Marketing Tools for Doulas

Our Top Pick for Doulas
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Doulas wanting automated family communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes care sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
#2
ConvertKit

Built for creators who share their expertise.

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Best for
Doulas who create educational content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Expensive at scale
  • No CRM
  • Limited visuals
#3
Mailchimp

Popular platform with good templates.

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Best for
Doulas wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Many templates
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not doula-focused
  • Support declined
  • Interface overwhelming
#4
MailerLite

Clean and affordable for wellness content.

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Best for
Doulas wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not doula-focused
#5
Brevo

Good value with automation.

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Best for
Budget-conscious doulas
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
#6
Constant Contact

Reliable with phone support.

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Best for
Doulas wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not wellness-focused
#7
ActiveCampaign

Powerful automation for growing practices.

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Best for
Larger doula practices
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for solo practices
#8
GetResponse

All-in-one with webinar capability.

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Best for
Doulas doing virtual classes
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • Not wellness-focused
  • Support varies
  • Features scattered
#9
AWeber

Simple and reliable for newsletters.

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Best for
Doulas wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
#10
HubSpot

Enterprise marketing platform.

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Best for
Large doula agencies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill
  • Expensive
  • Complex setup
  • Lock-in risk
#11
Drip

E-commerce focused, not for services.

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Best for
Not recommended for doulas
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious doulas
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Not wellness-focused
#13
Campaign Monitor

Professional templates for branded emails.

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Best for
Doulas prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great branding
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not wellness-focused

Feature Comparison

FeatureSequenzyConvertKitMailerLiteMailchimp
Pregnancy nurture
Educational content
AI content
Simple interface
Medium
Automation
Landing pages
Free tier

Email Sequences Every Doula Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Pregnancy Journey Nurture

Trigger: When expectant parent inquires

Nurture families throughout pregnancy.

Immediately
Welcome, {{first_name}}. Let's talk about your birth.

Thank them. Your philosophy. How you support families.

Day 3
What does doula support look like?

Explain your services. What to expect. Common questions.

Day 7
Birth stories from families I've supported

Testimonials. Success stories. Build trust.

Day 14
Ready to meet and see if we're a good fit?

Consultation invitation. Low-pressure connection.

Trimester-Based Education

Trigger: Based on due date

Educational content matched to pregnancy stage.

Based on trimester
{{trimester}} tips for your journey

Trimester-specific information. Helpful resources.

Post-Birth Follow-Up

Trigger: After supporting birth

Stay connected after the birth.

Week 2
Thinking of you, {{first_name}}

Check in. Postpartum resources. Support available.

Month 1
One month with your baby!

Celebrate milestone. Review request.

Month 3
Know anyone expecting?

Referral request. Easy way to share.

Waiting List Engagement

Trigger: For families on waiting list

Keep waiting families engaged.

Monthly
Monthly birth tips from {{doula_name}}

Valuable content. Updates. Stay connected.

How to Choose the Right Email Tool

Personal connection. Your emails should feel warm and supportive, like you.

Educational delivery. You have knowledge to share. Choose a platform that handles content well.

Simplicity. You need to focus on families, not managing software.

What Works for Doulas

Education builds trust. Helpful content positions you as a knowledgeable guide.

Your philosophy matters. Share what makes your approach unique.

Postpartum follow-through. Stay connected after birth for referrals and support.

Getting Started

  1. Create valuable pregnancy resources
  2. Set up inquiry nurture automation
  3. Build trimester-based educational content
  4. Create postpartum follow-up sequence

Start simple and expand later.

Frequently Asked Questions

Monthly for nurturing prospects. Weekly content for interested families. Trimester-specific content based on due dates.

Birth education, pregnancy tips, your philosophy, and birth stories. Be helpful and reassuring.

Share your approach, education, and experience. Testimonials from supported families. Be authentically you.

Yes. Trimester-specific content is more relevant and valuable. Match your education to their stage.

Stay connected postpartum. Ask happy families to share. Make it easy to refer friends who are expecting.

Open rates, consultation bookings, and ultimately clients served. Track which content resonates most.

Free pregnancy resources, birth plan templates, childbirth education content. Website signup. Birthing community events.

Yes. Nurture sequences, trimester content, and postpartum follow-ups can all be automated.

Be warm and supportive. 'Your birth journey' or 'Tips for a peaceful birth' work well. Match your voice.

Lead with education and support. Trust builds naturally. Booking invitations feel organic after providing value.

Ready to grow your doula practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com