Understanding the Platforms
Constant Contact is a veteran—founded in 1995 and focused on small businesses like restaurants, retail shops, and nonprofits. It's reliable and feature-rich for traditional small business marketing.
Sequenzy is newer and built specifically for SaaS founders. We focus on what software companies need: Stripe integration, developer APIs, transactional emails, and SaaS-specific automations.
These platforms serve different audiences. Choose based on your business type, not just features.
When should you choose Sequenzy?
1. You're a SaaS Company
Sequenzy integrates directly with Stripe and understands SaaS metrics—MRR, churn, subscription status. You can trigger emails based on trial endings, failed payments, and upgrades. Constant Contact doesn't have these capabilities.
2. You Need Transactional Emails
Sequenzy handles both transactional emails (password resets, receipts) and marketing campaigns in one platform. Constant Contact is marketing-only. You'd need a separate service for transactional emails.
3. You're a Developer
Sequenzy has a modern REST API and supports React Email for building templates as React components. Constant Contact's API is older and less developer-friendly.
4. You Want Lower Costs
At 10,000 contacts, Sequenzy costs $49/month. Constant Contact costs $88-160/month depending on the plan. We're about half the price.
When should you stick with Constant Contact?
1. You Run Events
Constant Contact has dedicated event marketing tools—invitations, RSVPs, reminders, ticket sales. We don't have event features. If events are core to your business, Constant Contact is built for that.
2. You Want Social Media Integration
Constant Contact can post to Facebook, Instagram, and other social platforms. We're email-only. If you want to manage email and social in one place, Constant Contact offers that.
3. You Prefer Established Platforms
Constant Contact has been around since 1995. They're stable, proven, and not going anywhere. If platform longevity matters to you, their 30-year track record is reassuring.
4. You Need Phone Support
Constant Contact offers phone support. We offer chat and email. If talking to someone on the phone is important for your support needs, Constant Contact provides that.
5. You Love Templates
Constant Contact has 200+ email templates for various industries and occasions. We have fewer templates. If you want a wide variety of starting points, Constant Contact's library is larger.
Honest Limitations of Sequenzy
- No event marketing: No RSVPs, event reminders, or ticket management.
- Fewer templates: ~20 templates vs 200+.
- No social media: We don't post to social platforms.
- No surveys: We don't have built-in survey tools.
- A/B testing coming soon: Not available yet.
- No phone support: Chat and email only.
- Newer platform: Less track record than a 30-year-old company.
Honest Limitations of Constant Contact
- No free plan: Eliminated their free tier in June 2025.
- Higher prices: $88-160/month for 10k contacts vs our $49.
- No transactional emails: Marketing-only platform.
- Not built for SaaS: No Stripe integration or subscription management.
- Older API: Less developer-friendly than modern alternatives.
- No React Email: Can't build emails as React components.
- SMS costs extra: Premium plan + additional $100/month for SMS.
- Send limits: Lite plan limits to 10x contact count.