Email Marketing for Multi-Channel Sellers
The biggest challenge for multi-channel sellers is data fragmentation. A customer who bought on Amazon, browsed your Shopify store, and follows you on Instagram exists as three separate records across your platforms. Email marketing that unifies this data gives you a complete picture of each customer.
The multi-channel email strategy:
- Unify your data into one email platform wherever possible
- Drive marketplace customers to your owned channels where you control the relationship
- Segment by acquisition channel so you can tailor messaging
- Use consistent branding across all email touchpoints
The owned store advantage: Every customer you move from a marketplace to your owned store improves your margins and gives you full control of the relationship. Email is the bridge that makes this happen.