Updated 2026-02-01

Best Email Marketing Tools for Etsy Sellers

Build customer relationships outside Etsy, promote new products, and grow your handmade business with the right email marketing platform.

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Etsy controls the customer relationship. You cannot email buyers directly through the platform. Building your own email list means owning your customer relationships and reducing dependence on Etsy search. Announce new products, run promotions, and bring customers back without paying Etsy fees. Here are 13 email marketing platforms that work for Etsy sellers.

Why Etsy Sellers Need Email Marketing

Own Your Customers

Etsy customers belong to Etsy. Your email list belongs to you. Build relationships you control, even if you leave the platform.

Promote Without Fees

Etsy charges for ads and takes a cut of sales. Emails to your list cost nothing extra and bring customers directly to you.

Announce New Products

Your best customers want to know when you release new items. Email them directly instead of hoping Etsy shows your listing.

Drive Repeat Purchases

Customers who buy once often buy again. Email keeps your shop top of mind for gifts, restocks, and new collections.

13 Best Email Marketing Tools for Etsy Sellers

Our Top Pick for Etsy Sellers
#1
Sequenzy

AI-powered email marketing for small businesses.

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Best for
Etsy sellers wanting automated customer communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes product sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
Start Free Trial
#2
Mailchimp

Popular platform with e-commerce features.

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Best for
Etsy sellers wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Good templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • No Etsy integration
  • Support declined
  • Overwhelming interface
See Full Comparison
#3
MailerLite

Clean and affordable for product businesses.

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Best for
Etsy sellers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#4
Brevo

Good value with automation included.

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Best for
Budget-conscious Etsy sellers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Generous free tier
  • Good automation
  • SMS included
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#5
ConvertKit

Built for creators who tell stories.

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Best for
Etsy sellers who share their creative process
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No e-commerce features
See Full Comparison
#6
Drip

E-commerce focused with revenue tracking.

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Best for
Etsy sellers with their own website too
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Expensive
  • Requires own website
  • Learning curve
  • Overkill for Etsy-only
See Full Comparison
#7
ActiveCampaign

Powerful automation for growing shops.

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Best for
Large Etsy shops with complex needs
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#8
Constant Contact

Reliable with phone support.

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Best for
Etsy sellers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Event features

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not e-commerce focused
See Full Comparison
#9
GetResponse

All-in-one marketing platform.

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Best for
Etsy sellers wanting all-in-one tools
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Webinar hosting
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#10
AWeber

Simple and reliable for newsletters.

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Best for
Etsy sellers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#11
Campaign Monitor

Beautiful templates for visual products.

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Best for
Etsy sellers prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not e-commerce focused
See Full Comparison
#12
HubSpot

Enterprise solution for large businesses.

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Best for
Large handmade businesses only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious Etsy sellers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteBrevo
Product announcements
Welcome sequences
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Etsy Seller Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Subscriber Welcome

Trigger: When someone joins your list

Welcome new subscribers and introduce your shop.

Immediately
Welcome to {{shop_name}}!

Thank them. Share your story. Discount code for first order.

Day 3
How I started making {{product_type}}

Your story. Why you create. What makes your work special.

Day 7
Customer favorites at {{shop_name}}

Best sellers. Most loved items. Social proof.

New Product Announcement

Trigger: When you launch new products

Announce new items to your list.

Launch day
New: {{product_name}} just listed

Product details. Photos. Link to buy.

Holiday Campaign

Trigger: Before gift-giving seasons

Promote your shop for holiday shopping.

4 weeks before
{{holiday}} gift ideas from {{shop_name}}

Gift suggestions. Order deadlines. Bestsellers.

2 weeks before
Last chance for {{holiday}} delivery

Order cutoff dates. Rush options. Gift wrapping.

1 week before
Still shopping? Digital gift cards available

Gift card option. Express shipping. Last-minute ideas.

Customer Re-engagement

Trigger: 6 months after purchase

Bring past customers back.

6 months
We miss you, {{first_name}}!

New products since they bought. Special offer. What's new.

Create These Sequences with AI

How to Choose the Right Email Tool

Budget matters. Etsy sellers often have tight margins. Calculate costs at your expected list size.

Visual presentation. Your handmade products need to look great in emails.

Simplicity. You want to spend time making products, not managing email software.

What Works for Etsy Sellers

Build your list from day one. Include list invitations in every order. It compounds over time.

Own your customers. Every email subscriber is a customer relationship you control, independent of Etsy.

Holidays drive sales. Plan email campaigns around gift-giving seasons well in advance.

Getting Started

  1. Create a simple landing page for email signups
  2. Include a card in every Etsy order with signup info
  3. Set up a welcome sequence with a discount code
  4. Plan seasonal campaigns for major holidays

Start simple and expand later.

Frequently Asked Questions

Include a card in every order inviting customers to join your list. Create a landing page for your email list. Promote it on social media.

You cannot email through Etsy messages for marketing. But you can invite customers to join your separate email list outside of Etsy.

Exclusive discounts, early access to new products, behind-the-scenes content, or free digital content related to your niche.

Monthly minimum. More often during holidays or when you have new products. Avoid overwhelming subscribers.

New product announcements, behind-the-scenes of your process, customer photos, seasonal promotions, and your story.

Both work. Sending to Etsy is simpler. Selling directly on your own site avoids fees but requires more setup.

Open rates, click rates to your shop, and sales from email campaigns. Track which emails drive the most orders.

Segment by product type purchased, order value, or purchase frequency. Send relevant offers to each segment.

Be specific. 'New handmade {{product}}' or 'Back in stock: {{item}}' work well. Include your shop personality.

Yes. Welcome sequences, product launches, and seasonal campaigns can be automated. Save time while staying connected.

Ready to grow your etsy seller practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com