Email Marketing for BigCommerce: What Matters
BigCommerce stores have fewer integration options than Shopify stores, but the options that exist are solid. The most important factor is choosing a tool that treats BigCommerce as a supported platform rather than an afterthought.
Check the integration quality. A native BigCommerce app or a well-maintained API integration is essential. Look for automatic sync of customer data, order history, and cart events. If the integration requires manual data exports, it is not worth your time.
Prioritize automation over templates. Beautiful emails matter, but automated sequences (cart recovery, post-purchase, welcome series) generate the majority of email revenue for e-commerce stores. Choose a tool with strong automation first, nice templates second.
Watch the pricing model. Contact-based pricing (Klaviyo, Drip, ActiveCampaign) gets expensive as your list grows. Pay-per-email pricing (Sequenzy, Brevo) is often cheaper for stores with large subscriber lists that do not email daily.
Getting Started
Start with the three automations that drive the most revenue for BigCommerce stores:
- Cart recovery with a 3-email sequence (1 hour, 24 hours, 48 hours)
- Post-purchase follow-up for reviews and cross-sells
- Welcome series to convert new subscribers into first-time buyers
These three automations running on autopilot typically generate 20-40% of total email revenue. Set them up first, then add campaigns and segmentation as you grow.