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Email examplesBrandsUniqloProduct launch

GU faux leather collection campaign

GU spotlights faux leather styles with a trend-led subject and a starting price. The email directs shoppers toward the featured apparel.

Uniqlo

Day 21 after signup

Faux Leather Is Having a Moment

Sleek styles, standout silhouettes, starting at $19.90.

Why it works

  • Lead with a recognizable trend to give a product collection a timely angle.
  • Pair the trend framing with a clear starting price so shoppers can quickly gauge the price point.
  • Keep the path to browsing direct by centering the email on the featured category.

How it is built

  1. Brand navigation
  2. Trend-led collection headline
  3. Featured styles and prices
  4. Shopping direction
  5. Customer support footer
Email copy

Women Men   Shop By Follow us to stay up to date on all things GU! UNSUBSCRIBE | CUSTOMER SUPPORT | PRIVACY POLICY | STORE LOCATOR Don't miss out, add email@us.gu-global.com to your address book to make sure you get our emails. GU USA 88 Crosby St. 4th floor New York NY 10013 | GU-GLOBAL.COM *Colors, styles, prices and promotions may vary by location (online and in stores). Your email address : you@example.com

Brand
Uniqlo
Industry
Ecommerce · Apparel retail
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Sat, 10:02 PM UTC
From
GU USA <email@us.gu-global.com>
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
73 words · Under a minute
Images
18
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #4750b9
  • #ffffff
  • #101112
Blue emailsLight emails

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